Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and president of Smart Selling Tools. Instead of giving a majority of their time to selling, sales reps are having to update forecasts, client account records and other process-oriented tasks. Nardin says with […]
If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things that acted differently in different devices and screens. With PDFs, marketers — among others — could issue press releases, white papers, printable surveys, case histories and many other documents, confident that users would
Adobe makes its venerable PDF more collaborative Read More »
Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of bits or steps in a process, but of stories. That, essentially, was the key theme during the keynote presentations on Tuesday, opening this year’s
Message to marketers: Mind the customer before the tech Read More »
Here are highlights of announcements made at this year’s MarTech East conference in Boston: Watson Assistant for Marketing Availability. IBM is announcing the general availability of Watson Assistant for Marketing, a virtual agent it unveiled late last month. Via voice or text interaction, the Assistant lets marketers query the Watson Campaign Automation email and digital
Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of analyst firm Real Story Group, said Monday during a workshop he led on how to buy
Building your martech stack: Try design thinking to identify the right solutions Read More »
Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and insights for marketing users. Here are a few of the major items from that release. Leveraging AI for account setup. Users can now employ AI from predictive lead scoring firm Mintigo to automatically build accounts
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable Read More »
Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors. But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals.
Findera search engine helps recruiters find talent, sales find leads Read More »
Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference next week in Boston, where HubSpot VP Brinker is conference chair, he posted last month a thought piece on “The 4 Forces of Marketing Operations & Technology.”
For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Read More »
Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there
Video platform Innovid launches first multi-platform OTT video-ad composing tool Read More »
Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard, so it has launched AttentionX, which it describes as the first open ad exchange containing
33Across launches ‘first open exchange with only viewable inventory’ Read More »
