Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that includes connected, addressable and linear TV. What this means for Sizmek: In 2014, the Austin, Texas-based Sizmek sold its television ad distribution business, DG MediaMind, which offered conventional TV ads. Since then, […]
Sizmek re-enters TV ad space with an Advanced TV Initiative Read More »
The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive content, in the modern practice of audience targeting, advertisers direct ads at users based on their behavior, demographics and location. It’s the difference between running an ad for a
Contextual ads are back (again) Read More »
Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser. Shopify AR provides businesses with a toolkit to create their own AR experiences, and includes
Shopify now lets stores create AR experiences for iOS 12 Read More »
iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that the move will double its usage metrics and make it the top podcast publisher globally
iHeartMedia to acquire Stuff Media as podcasting continues its rise Read More »
Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will dive deeper into this topic in his presentation on “How IT and marketing can use microservices to peacefully co-exist and serve the needs of customers” at our MarTech
Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’ Read More »
Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch getting its attribution platform, TUNE will focus on HasOffers, its performance marketing solution. Branch released
Branch buys TUNE’s attribution platform Read More »
Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch of its Unify platform. The San Francisco-based firm said this is the first CDP intended
Radius launches customer data platform for B2B Read More »
Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs for non-targeted mobile ad inventory. That’s a key finding in a recent report from mobile ad platform Smaato, “Global Trends in Mobile Advertising,” based on trillions of ad requests through its platform. In the Americas,
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads Read More »
In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party decentralized service. So predicts Gartner VP/Distinguished Analyst Andrew Frank, who will delve into the topic of “How GDPR, privacy, identity and blockchain are shaping the next wave in martech evolution” at our
Gartner’s Andrew Frank: Third-party validation of brands, content is coming Read More »
Inbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with business video platform Vidyard. The new capability, which highlights the growing importance of video in business, operates inside the HubSpot dashboard for marketing, sales or service, Vidyard co-founder and CEO Michael Litt said. Previously, HubSpot
HubSpot adds on-board video capability with Vidyard integration Read More »
