Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI to its B2B marketing platform, Pardot. In the spring of last year, the company introduced High Velocity Sales, which offered several new features to help salespeople close deals faster. Several of […]
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot Read More »
Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months. Oath Ad Platforms for marketers rolls up technology gained from several acquisitions: BrightRoll, One by AOL and
Oath combines its ad tech assets under new Oath Ad Platforms brand Read More »
Advertising agencies have evolved quite a bit since the turn of the century, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have
Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast-food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy of campaigns in a multi-platform environment: mobile, desktop, smart
Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI Read More »
Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets users create, manage and distribute their own online surveys. The company is currently valued at $2 billion, and, according to the Form S-1 filed with the Securities and Exchange Commission, the IPO could raise
The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively utilized across customer companies. Those are some of the main takeaways from the new Forrester Wave quarterly report, “Q3 2018 Global Social Listening Platforms.” (Available as a free download
“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October. Like a good sidekick, artificial intelligence (AI) now and in the future can tackle all the dreary — and impossibly complex —
A graph in Jumpshot’s new public site shows other major retailers are not shut out of certain Amazon-dominant categories. San Francisco-based Jumpshot collects web activity data from over a hundred million devices worldwide, and then makes insights on that data available to subscribing brands. Now, the company is making some of those insights publicly available
Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments. Now, the Sweden-based compaby has unveiled Tobii Pro Lab VR 360, extending eye-tracking to 360-degree videos. While VR environments are generated on-the-fly as 3D worlds, with each user having a different experience tailored to her responses, a 360-degree video is
Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped
Podcasting continues its meteoric rise, creating more opportunities for marketers Read More »
