A-From MTT

AdTheorent launches Relationship Targeting – Marketing Land

AdTheorent’s visualization of its Relationship Targeting Many data providers have gone way beyond collecting info about a individuals’ behaviors and background, toward mapping the social graphs of that person’s housemates, friends and relatives. Ad tech firm AdTheorent is putting that social graph to advertising use with this week’s launch of its Relationship Targeting. The mapped social configurations, […]

AdTheorent launches Relationship Targeting – Marketing Land Read More »

[24]7 launches ‘emotional intelligence’ for its virtual agent

A-From MTT, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence / Good To SEO

What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so it can offer a few words of consolation — and then pass the conversation on to a human agent. The company is announcing this week that its AIVA virtual agent, released in the spring of

[24]7 launches ‘emotional intelligence’ for its virtual agent Read More »

Adobe adds enhancements to boost the venerable channel of email

A-From MTT, Channel: Email Marketing, Email Marketing / Good To SEO

Adobe is announcing or previewing several new email features this week, as its fourth annual Consumer Email Study shows some movement in consumer attitudes toward digital marketing’s oldest channel. The survey, also unveiled this week, indicates that email is starting to receive some competition from new channels like chatbots or smartwatches as consumers’ preferred communication

Adobe adds enhancements to boost the venerable channel of email Read More »

Why more automation from Google Ads is good for tool makers and PPC careers

A-From MTT, Channel: SEM, Column: Paid Search / Good To SEO

We’re now all adjusting to the new interface of Google Ads. Change at what was formerly called AdWords is constant, and some of the biggest adaptations we’ll need to adjust to may still be in store. Google keeps moving toward a more automated ad system under CEO Sundar Pichai, who says the future of Google

Why more automation from Google Ads is good for tool makers and PPC careers Read More »

Nielsen links up with J.D. Power to create a new Auto Cloud

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics / Good To SEO

Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. This is the first time that J.D. Power’s data is being made available for advertising and measurement. This exclusive combination, the companies said, will let auto advertisers segment and

Nielsen links up with J.D. Power to create a new Auto Cloud Read More »

T-Mobile whips out a new secret weapon for customer service: Humans

A-From MTT, Channel: Martech: Marketing / Good To SEO

In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents. It was only a matter of time before the oldest kind of customer service became the latest thing. This week, telco T-Mobile is launching a new kind of intelligent customer service that counters the move toward better, smarter and AI-powered systems

T-Mobile whips out a new secret weapon for customer service: Humans Read More »

Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates

A-From MTT, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing / Good To SEO

Last December, Twitter announced it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. Twitter’s API platform updates are rolling out this week, impacting the functionality of apps like Tweetbot and Twitterrific. Without the ability to connect to streams in real time, Twitter timelines displayed over

Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates Read More »

Fake social accounts: Another problem for marketers to monitor

A-From MTT, Channel: Martech: Social / Good To SEO

If any marketers feel their list of things to worry about is getting too short, here’s another one to add: Fake social media accounts. Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO. Except

Fake social accounts: Another problem for marketers to monitor Read More »

Digitas report: Brand loyalty is at risk with voice-based purchases

A-From MTT, Channel: Martech: Marketing, voice search / Good To SEO

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands can adapt to

Digitas report: Brand loyalty is at risk with voice-based purchases Read More »

The United States finally starts to talk about data privacy legislation

A-From MTT, Analytics, Channel: Martech: Analytics & Data, Display Advertising, gdpr, GDPR - General Data Protection Regulation, Legal, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics / Good To SEO

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it governs all European Union (EU) members, no matter where their data is collected. Under GDPR,

The United States finally starts to talk about data privacy legislation Read More »