A-From MTT

Earned media platform Cision adds image tracking with ShareIQ purchase

A-From MTT, Channel: Martech: Analytics & Data, Google: Images / Good To SEO

Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content. Previously, Cision’s platform tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata. […]

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Salesforce promotes COO Keith Block to co-chief executive

A-From MTT, Channel: Martech: Management, marketing automation, Marketing Tools / Good To SEO

Salesforce announced this week the promotion of Chief Operating Officer Keith Block to co-chief executive officer. Block will lead the company with current CEO and Co-Founder Marc Benioff. Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and and other customer-oriented functions. Benioff founded the company in

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CDPs: Why now? – Marketing Land

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: General / Good To SEO

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for

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Quantcast reports more than 90% of visitors to EU domains grant GDPR consent

A-From MTT, Channel: Martech: Marketing, GDPR - General Data Protection Regulation / Good To SEO

After all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data under General Data Privacy Regulation (GDPR) rules? That appears to be what’s happening with the Quantcast Choice consent management platform, at least for European Union (EU) domains. The San Francisco-based firm has announced that its

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CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer

A-From MTT, Channel: Martech: Advertising, Retargeting & Remarketing / Good To SEO

Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases. If you visit the website of a retailer who subscribes to Criteo’s platform, look at a page for a Roadmaster bike

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Marketing analytics platform CaliberMind launches ABM Converter

A-From MTT, ABM: Account-Based Marketing, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General / Good To SEO

Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions to their existing platforms. While ABM uses spears, the metaphor goes, traditional lead-based sales uses nets. In ABM, salespeople develop approaches, for instance, toward different IBM departments, focusing on their specific histories, needs and decision-making

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TV-watching viewer app TV Time launches an analytics platform

A-From MTT, Channel: Martech: Analytics & Data, video / Good To SEO

Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. And viewers can share their reactions about that favorite “Friends” episode via video or text posts. Now, the Santa Monica-based firm behind the app has taken the

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LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

A-From MTT, Channel: Martech: Advertising, video / Good To SEO

In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households. Now, the San Francisco-based firm is integrating its TV service with Adobe’s Advertising Cloud and Audience Manager, so that the marketing cloud can offer access to

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SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace

A-From MTT, Channel: Martech: Marketing / Good To SEO

CIMM’s visualization of TAXI Complete SMPTE, the standards body for entertainment technology, has issued two new standards that can support online content and ads synchronized between multiple screens. Additionally, the new standards could make it much easier for marketers to track where their programs or ads appear, either on TV, over-the-top (OTT) TV, websites, apps

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Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: General / Good To SEO

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI. Based on its Dialogflow development suite for conversational agents, launched last fall, Contact Center AI offers a voice bot Virtual Agent who answers a call, a handoff

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