A-From MTT

Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution

A-From MTT, Channel: Martech: Marketing /

“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized material a tantalizing capability. To help sort out the facilitating tools, Gartner has released its first Magic Quadrant report on Personalization Engines. (It’s available for free, with registration, from several of the vendors mentioned in the report, including Evergage […]

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New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying /

Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach. Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of 2018 across multiple devices. With an 111 percent increase in impressions served

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Why AI for PR may be different than AI for marketing

A-From MTT, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence /

Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will become the equivalent of the self-driving car: Tell it where you want to go, and then sit back and attend to

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IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

A-From MTT, Blockchain, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General /

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of

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Prediction About Data Usage Post-GDPR

A-From MTT, Channel: MarTech Today, Martech Column /

Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what happens now? Consumers received email consents and opt-in notices, companies made a mad dash to prepare for GDPR compliance and industry conferences covered the topic extensively. Certainly, GDPR has changed business

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Brand Safety Institute debuts to offer new certification programs for digital advertisers

A-From MTT, Channel: Martech: Marketing /

From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance. But these are the days of real-time delivery into millions of dynamic contexts, defined by surrounding content and challenged by viewing conditions. So, advertisers find themselves

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Google allows advertisers to buy ads.txt authorized-only inventory

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Google, Google: Display Advertising, Programmatic Advertising & Media Buying /

Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their

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New report: Consent management platforms are purchased less often than other privacy tools

A-From MTT, Channel: Martech: Management, Marketing Tools, Marketing Tools: General /

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox. Not so, says “How Privacy Tech Is Bought and Deployed” (free, registration required), a new report on the

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Google ups its AI services with new Contact Center solution and developer tools

A-From MTT, Channel: Martech: Marketing, Google /

Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution. Contact Center AI is built around its Dialogflow development suite for conversational agents, which was launched last fall and already in wide use. Dialogflow Enterprise Edition now has the ability to build AI-powered virtual

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