Considering the General Data Protection Regulation (GDPR), the new California Consumer Privacy Act, massive fraud, lack of transparency and the hostility of various browsers to third-party cookies, it feels like digital advertising has come to a fork in the road. So, which path(s) should it take? “The pendulum has swung too far” toward programmatic advertising […]
As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app video ad platform ironSource is announcing a new In-Ad Data Platform that is designed specifically for playable in-app ads, which are mini-games. COO for Developer Solutions Tal Shoham told me that, to his knowledge,
ironSource releases new platform to track playable ads’ metrics Read More »
It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its
IAB Tech Labs launches blockchain-analysis pilot program Read More »
A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of mobile capabilities in mobile-only offerings, plus it notes the flexibility for a marketer who doesn’t
Gartner releases first Magic Quadrant on mobile marketing platforms Read More »
Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the data to target and track ads, manage tags, present content, provide embedded social functions and
Namogoo launches service to track personal data leakage through third parties Read More »
Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that purpose. Founded in 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering a managed services solution for recruitment ad campaigns. It’s now been implemented as a self-service
Perengo launches DSP optimized for recruitment ads Read More »
A new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and used. Based in the Detroit metropolitan area, WildFire makes a software development kit (SDK) or API available to iOS/Android app developers. App developers pay a monthly fee for each app
WildFire launches virtual coin platform to promote app discovery and engagement Read More »
Oracle is adding an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called the SMS Public Aggregator Network, or SPAN, it allows marketers to directly find, order and manage an SMS aggregator service from hundreds, inside Responsys. SMS services by carriers are geographically
Oracle Responsys launches first SMS aggregator marketplace Read More »
Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations function is even harder. What makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column, I’ll share how to accelerate your strategic marketing operations capability
Rent, buy or train? How to accelerate strategic marketing operations Read More »
A majority of companies will increase their martech spend in 2018, but they are struggling to keep the pace of their utilization in line with the speed of their investment, according to a new report out this week from communication firm Walker Sands. The “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations”
