Almost two months after the launch of the General Data Privacy Regulation (GDPR), nearly three-quarters of US and European companies say they will be compliant by year’s end — but only 20 percent believe they are now. So says “GDPR Compliance Status” (free, registration required), a new report based on a survey of 600 IT […]
TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end Read More »
Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the days of “Mad Men” is the current importance of users who create and share content about your brand. A user passing around imagery showing a product being used, particularly if it comes with that user’s implied endorsement of
Vivoom turns user-generated content into user-created ads Read More »
MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads. The post Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines appeared… Please visit Marketing Land for the full article. Source link
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union
Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the possibility of selling AMS and its
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Read More »
Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like billboards, bus shelter displays and screens in taxis. Now, the New York City-based firm has launched what it describes as “the first global dedicated storefront for private marketplace deals” for DOOH that covers the whole process.
Vistar launches online storefront for complete DOOH deals Read More »
Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life following the launch in May of the General Data Protection Regulation (GDPR). Some adtech observers have contended that contextual advertising can take the place of data-based audience targeting, because it does not require consent and could cost less.
Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago. Behind all these suddenly loquacious machines, of course, are smart analytics that translate speech into text, text into intent and intent into appropriate responses. To sort out these new
New Forrester report: ‘Speech analytics has found its voice with AI’ Read More »
Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended Cambridge Analytica for using an app to exploit and harvest user data. Per today’s announcement, apps now must undergo a new review process before getting access to Facebook’s Marketing API, the tool that allows developers
Apps must now pass review process before getting access to Facebook’s Marketing API Read More »
About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was a possible sign of reconciliation from two of the biggest efforts to find a unified
Why MediaMath ‘unjoined’ the Ad ID Consortium Read More »
