A-From MTT

Is third-party data targeting more effective than contextual targeting?

A-From MTT, Channel: Martech: Advertising /

Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and third-party data. To help answer that question, two London-based firms — performance-based online agency Roast and ad platform Teads — decided to conduct […]

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Now that GDPR is here, what do US companies do if they have a breach?

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: Analytics /

With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General Data Protection Regulation (GDPR) fully implemented, there’s yet another way for companies to be in breach

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The Trade Desk launches its ‘Next Wave’

A-From MTT, Channel: Martech: Advertising, Machine Learning & Artificial Intelligence /

Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave. There is a new level of artificial intelligence called Koa that the Ventura, California-based firm says offers more effective insights than

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Squadhelp adds AI to help invent successful brand names

A-From MTT, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence /

Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of experts and test groups. Chicago-based Squadhelp employs a crowd-sourced platform to find exactly the right moniker, after which it employs various verification and testing tools. It describes itself as the largest such naming

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The future of TV advertising in today’s digital world

A-From MTT, Channel: Martech: Advertising, Martech Column, video /

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn’t been the only one. But, while many pundits proclaimed the

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New report: Some ad campaigns are almost entirely robot traffic

A-From MTT, Channel: Martech: Advertising /

If you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot traffic. That’s according to the first “Robot Traffic Report” (free, no registration) from New York City-based financial native ad platform Dianomi. The data comes from hundreds of publishers around

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Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

A-From MTT, Channel: Martech: Advertising, Display Advertising, Marketing Tools /

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever since I learned

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Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

A-From MTT, Blockchain, Channel: Martech: Analytics & Data /

More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.” The effort actually involves several separate campaigns for Anheuser-Busch InBev, the world’s largest brewer and maker of Bud Light, Budweiser, Michelob

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Adobe adds Attribution IQ, travel industry features and smart speaker targeting

A-From MTT, Channel: Martech: Marketing /

Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its attribution solution with Attribution IQ, which the company said is the only solution offering 10 different models for measuring the impact of different marketing efforts. Senior Product Manager Trevor Paulsen pointed out via

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