A-From MTT

Mobile marketer Leanplum buys Connecto’s conversational marketing

A-From MTT, Channel: Mobile Marketing /

Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications. This week, the San Francisco-based firm added another capability for improving those relationships, announcing that it has acquired AI-powered conversational marketing firm Connecto. Based in Bulgaria, Connecto has developed a […]

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Viant’s updated TV platform knows what you’re watching – and can immediately re-target your mobile devices with the same ad

A-From MTT, Channel: Martech: Advertising /

You’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same Pepsi commercial shows up on the tablet you’re holding. That scenario of multidevice campaigns, coordinated with your television program watching, is now available with the latest version of Viant’s TV platform with automatic content recognition

Viant’s updated TV platform knows what you’re watching – and can immediately re-target your mobile devices with the same ad Read More »

MarTech Landscape: What is a consent management platform (CMP)?

A-From MTT, Channel: Martech: Marketing, GDPR - General Data Protection Regulation /

If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The key driver, of course, is the value of that term in the newly implemented General Data Protection Regulation (GDPR). To manage all those user consents, there’s now a new acronym:

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Is your customer the unifying thread? How to do martech right

A-From MTT, Channel: Martech: Management, Martech Column /

In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term martech or stack was in play. During our meeting, my contact handed me a single sheet of paper with 20 different logos representing all the technologies they used to support

Is your customer the unifying thread? How to do martech right Read More »

NYIAX partners for the first outside instance of its patent-pending asset exchange

A-From MTT, Blockchain, Channel: Video, video /

Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts. In December, NYIAX filed a patent with Nasdaq for trading any physical or digital asset on an exchange. In other words, NYIAX founder Carolina Abenante

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Salesforce adds Interaction Studio, integration with Google Analytics 360

A-From MTT, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence, Martech: Predictive Marketing /

Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. The post Salesforce adds Interaction Studio, integration with Google Analytics 360 appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link

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Security breaches, no longer aberrations, need their own customer journeys

A-From MTT, Channel: Martech: Marketing /

If you thought a theft of customer data was a marketing nightmare before the new General Data Protection Regulation (GDPR), it’s time to wake up. Under GDPR regulations for companies handling the personal data of EU citizens, companies must identify the breach, find out which individuals have been impacted and notify them — all within

Security breaches, no longer aberrations, need their own customer journeys Read More »

Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

A-From MTT, Channel: Martech: Advertising, Facebook, Facebook: Advertising, Google, Internet Marketing /

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience by keeping measurements and performance within its

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Moltin launches first web-based self-checkout at apparel retailer Stance

A-From MTT, Channel: Retail /

Self-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an app or use the store’s kiosks. Boston-based e-commerce provider Moltin has now launched with clothing retailer Stance what the companies said is the first instance of a retailer offering a self-checkout solution that is entirely

Moltin launches first web-based self-checkout at apparel retailer Stance Read More »

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