A-From MTT

UK-based Volume releases tool for marketers to train NLP engines

A-From MTT, Channel: Martech: Analytics & Data, Martech: Chatbots /

Natural Language Processing engines are becoming common tools in marketing applications like chatbots, but they require training. UK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training and Testing-as-a-Service platform for natural language data models.” The platform — called QBox — helps marketers test whether […]

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IAB Tech Lab unveils a proposed Ads.txt for mobile apps

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying /

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next

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JLINC launches an open consent-managing protocol

A-From MTT, Channel: Martech: Analytics & Data, GDPR - General Data Protection Regulation /

There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent. A new open protocol called JLINC offers another choice. Developed over the last three years, the protocol was launched May 25, the day that the consent-requiring General Data Protection Regulation (GDPR) went into effect. A

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Brainshark launches AI-powered analysis of sales reps’ self-assessment videos

A-From MTT, Channel: Martech: Sales, video /

Brainshark’s platform focuses on the training of sales reps, who often upload videos of themselves trying out elevator pitches or answering specific client questions. The problem, Senior Product Manager Mark Yacovone told me, was that Brainshark’s client companies said reps weren’t getting feedback fast enough because of the volume of videos or their supervisors’ schedules.

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Tobii Pro releases analytics for its eye-tracking + VR

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking precision for marketers looking to understand exactly what consumers were viewing as they “walked” through virtual environments like simulated grocery stores. But, Director of Research Tim Holmes told me, setting up the heat maps or tracking

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LiveRamp adds outside quality scoring to its third-party data marketplace

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments. The initiative makes

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Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape

A-From MTT, Channel: Martech: Analytics & Data /

When clouds take over, all the weather patterns change. That’s the clear subtext in the trends mapped out in this year’s version of the Internet Trends 2018 presentation from Kleiner Perkins Caufield Byers’s venture capitalist Mary Meeker, presented at Code Conference Wednesday. She points to the adoption of cloud computing — notably, the launch of

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California ballot measure could become ‘America’s GDPR’

A-From MTT, Channel: CMO Zone, Legal, Legal: Privacy, Mobile Marketing /

Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present

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How brands can find and keep customers without third-party data

A-From MTT, Channel: Martech: Analytics & Data /

If you come back in the next world as a kind of data, try to avoid coming back as third-party data. That’s because third-party data — collected in almost every way except a direct contact between a brand and its customers — is rapidly falling out of favor. It’s battling the new General Data Protection

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Google holds an AMA-style meeting with dozens of publishers on GDPR

A-From MTT, Channel: Display Advertising, gdpr, GDPR - General Data Protection Regulation, Google, Google: Critics, Google: Display Advertising, Google: International, Google: Legal /

Google held a video-conferenced meeting with dozens of publishers in five cities, including New York and London, on Thursday to address concerns about GDPR. The new regulation that governs how companies treat EU citizens’ data went into effect Friday. The format of the meeting was an AMA (ask me anything) with legal and product executives

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