A-From MTT

Lithium will ‘sunset’ its Klout service on the day GDPR launches

A-From MTT, Channel: Martech: Social, Klout, Marketing Tools, Marketing Tools: General, SEO BLOG /

In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The enterprise social community service said at the time that Klout could help its communities determine who has authenticated expertise when they deliver recommendations. Last week, Lithium announced it had decided to “sunset” the Klout service […]

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Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

A-From MTT, Channel: Mobile Marketing, Mobile Marketing, SEO BLOG /

iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding them to its Google Pay mobile digital wallet, complementing the existing wallet-based coupons and loyalty

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Billboard-measuring Geopath enters the 21st century with new geolocation platform

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG /

As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has seen a variety of vendors offer a range of platforms and techniques for measuring effectiveness. This week, a 75-year-old nonprofit organization, Geopath, is releasing a new Insights Suite that is trying to bring more order

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Two kinds of video ads help break through the dilemma of interruptive marketing

A-From MTT, Channel: Martech: Advertising, SEO BLOG, video /

Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting ads. At a breakfast hosted by the Interactive Advertising Bureau (IAB) in New York City, Head of Market Development Frank Maguire from native ad platform Sharethrough highlighted the bad news.

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Fuel Cycle expands its audience research platform with launch of exchange for third-party tools

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be customers. Now it is heading in a new direction, having launched a Fuel Cycle Exchange (FCX) that integrates third-party analytical and other tools via an API. The Los Angeles, California-based company compares this

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As GDPR approaches, marketers are moving away from their reliance on third-party data

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Legal: Privacy, SEO BLOG /

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is

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Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

A-From MTT, Channel: Martech: Advertising, Retargeting & Remarketing, SEO BLOG /

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve left a retailer’s site. This week, the Boston-based company is releasing a survey that finds

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Managing martech relationships: Partnerships and agility in marketing

A-From MTT, Channel: Martech: Management, Martech Column, SEO BLOG /

In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s evolution, we’ll see a much-needed consolidation. It’s already happening, not only through mergers and acquisitions, but also as brands begin to realize the

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Augmented reality games: Will this summer’s releases be booms or busts?

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World Alive and The Walking Dead: Our World. All those games

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