A-From MTT

Identity is having its moment, but most martech isn’t ready

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity. Click to enlarge And it’s about time. [Read the full article on MarTech Today.] Opinions

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Four publisher groups to Google: Your GDPR proposal ‘severely falls short’

A-From MTT, Channel: Martech: Advertising, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope. The groups are Digital Content Next,

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You vs. data: Where people fit in modern retail marketing strategy

A-From MTT, Analytics, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But here’s the rub: If every data point doesn’t track to a business

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Sprinklr adds AI to its customer experience platform

A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: General, Marketing Tools: Social Media, SEO BLOG /

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition. It initially tackles

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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

A-From MTT, Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Business Issues, Mobile Marketing, SEO BLOG /

Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year ago.

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NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

A-From MTT, Blockchain, Channel: Martech: Advertising, SEO BLOG /

NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for

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Bottos launches a marketplace for data to train AI models

A-From MTT, Blockchain, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, SEO BLOG /

Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an

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Voice agents and interfaces will require many new marketing strategies

A-From MTT, Amazon, Amazon: Amazon Echo, Channel: Martech: Marketing, Google, Google: Google Assistant, Google: Search, SEO BLOG, voice search /

The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a

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