Perhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect about two months from now. In that case, it may be time for GDPR triage. Tim Jesser, director of product marketing for Stockholm-based software asset management firm Snow Software, has a few suggestions. His […]
For all the procrastinators, here’s some GDPR triage Read More »
Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and
Connatix launches Stories for Publishers to bring native Story units to mobile sites Read More »
ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our daily lives. Nowadays, marketers aren’t asking “why ABM,” they’re asking “how ABM.” How do I get my strategy up and running? How do I bring Sales into the
Why marketers finally stopped talking about ABM (and started practicing it) Read More »
The more I’ve had the opportunity to explore this concept of the martech mindset, the more I’ve realized how important it is that we shift our thinking to view artificial intelligence (AI) as an evolution rather than as a revolution. Artificial intelligence, once an abstract, futuristic concept, is now a reality, so this needs to
Building an AI mindset: Time to identify and develop skill sets now Read More »
Salesforce announced Tuesday it has signed an agreement to buy data integration vendor MuleSoft for $6.5 billion as the backbone for a new Integration Cloud. With more than 1,200 client companies in 60 countries, San Francisco-based MuleSoft offers a platform for building application networks that connect apps, data and devices. In a statement, the CRM-centered
Salesforce buys MuleSoft and adds an Integration Cloud Read More »
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool Read More »
Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as
A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial
Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’ Read More »
User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That is, to users themselves. This week, SRAX (formerly Social Reality, Inc. and pronounced “serrax”) joined the efforts to make that happen. It has started internal testing on a blockchain-based consumer data management and distribution
SRAX readies its BIG platform so users can make money from their data Read More »
Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly framework for advertising in a real-time bidding environment. That framework proposes that websites present visitors with consent options about using their data for specific ad purposes. (A version covering mobile apps is in the works.) A visitor’s
PageFair on IAB consent framework: ‘Violates GDPR’ Read More »
