Undoubtedly, you don’t need any new acronyms in your life. Even a short one like XR. XR stands for Extended Reality, and it’s being used as the superset of all those technologies that aim to change what we know as reality. In this article, part of our MarTech Landscape Series, we look at how this […]
MarTech Landscape: What is XR? Read More »
The fallout from reports of ad fraud continues for Newsweek Media Group as ad tech vendors say they have stopped selling NMG inventory through their exchanges and networks. AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties. Third-party measurement and authentication company
Ad fraud allegations continue to besiege Newsweek Media Group Read More »
The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their competition, now is the time to get started with this new capability. As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the perception is that AI
Accelerating your AI journey — 5 steps to get CMOs started Read More »
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television. Now, TV measurement service TVSquared has announced a new partnership with LiveRamp. For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital
Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant announced its second-biggest purchase ever after Whole Foods, the acquisition of video doorbell/smart home vendor Ring. And, in December, Amazon bought home security vendor Blink. What’s going on here? [Read the full article on MarTech
What’s the real strategy behind Amazon’s acquisition of Ring? Read More »
If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. This week, it is releasing a draft tech specification of its open source GDPR Transparency & Consent
IAB Europe unveils its GDPR Transparency & Consent Framework Read More »
After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer
Swift shifts in marketing spend aren’t enough to stem the Amazonian tide Read More »
SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two of which are dynamic. One type,
SourceMedia moves into dynamic native ads Read More »
LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For instance, a brand might supply its customer list, and IdentityLink will connect it through the email or another solid identifier to other data about that customer, such as their mobile device ID or an identifying cookie.
LiveRamp’s IdentityLink expands to a new frontier: Television Read More »
I hate to break it to you, but you don’t know your customers as well as you think you do. A marketer’s understanding of a customer is usually an ideal view pushed by the brand team — an aspirational view that everyone believes. This couldn’t be farther from the truth. You may even be able
How well do you know your customer? Read More »
