A-From MTT

Solix survey supplies more evidence of GDPR unreadiness

A-From MTT, Channel: Martech: Management, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

Another day, and another survey showing organizational uncertainty about preparation for the General Data Protection Regulation (GDPR), now less than three months away. In this one, enterprise data management firm Solix conducted an online survey with more than 100 companies. While the sample was relatively small, the respondents were all IT professionals, thus giving some […]

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Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

A-From MTT, Analytics, Channel: Display Advertising, Display Advertising, Marketing Tools, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG /

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple

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Spredfast adds reviews to the social channels in its dashboard

A-From MTT, Channel: Martech: Social, SEO BLOG /

Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and booking.com. Consumer Reviews, says Product Marketing Director Austin Lytle in a blog announcement, “fuel decisions to buy,” because they provide others’

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Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service

A-From MTT, Channel: Martech: Sales, SEO BLOG /

Zoho offers an expansive suite of tools for businesses, covering sales, marketing, customer support, finance and other necessities. This week, the company announced its first bot and launched an infrastructure service in support of apps made with its tools. The bot – or AI assistant, in the company’s description – is call Zia Voice, and

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The pros and cons of marketing operations as a corporate vs. field function

A-From MTT, Channel: Martech: Management, Martech Column, SEO BLOG /

Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view of marketing and big-time pressure from the C-suite for marketing to contribute to the bottom line. Three years ago, very few companies had a dedicated marketing operations team. Today, a

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Programmatic problems: Fixing a broken market

A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, Martech Column, Programmatic Advertising & Media Buying, SEO BLOG /

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic campaigns, computers can manage ad placements across thousands of sites to target the right audience, at the right time, right across the web. Or so goes the theory. In practice, programmatic advertising is wide open to abuse. A

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Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores

A-From MTT, Channel: Martech: Advertising, SEO BLOG /

You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind Answer Marketplace, announced this week by insurance tech firm Answer Financial. Founded in 1997, the Encino, California-based firm describes the Marketplace as the first telematics-based ad network, in

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SAP-owned Gigya offers a new GDPR-friendly consent tool

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: General, SEO BLOG /

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to those sites if they chose. Since this independent identity manager would now become part of

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New Forrester report lays out priorities for mobile marketers

A-From MTT, Channel: Mobile Marketing, Mobile Marketing, SEO BLOG /

In a new report released last week, Forrester found that mobile marketers are increasingly dazzled by an influx of new technology to the extent that it may be hampering their intended mobile strategies. The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology such as

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The IVEP Association is readying an ambitious new smart video platform for web and TV

A-From MTT, Blockchain, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG, video /

A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens. As a step toward that goal, the Interactive Video and Experience Protocol (IVEP) Association has

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