Once you start documenting your martech stack, as we at Third Door Media did earlier this year, you realize how complex and wide-ranging the tendrils of your technologies can be. That’s why I’m so impressed by all of the companies that took on the challenge of entering this year’s Stackie Awards competition, which was sponsored […]
A closer look at the 2019 MarTech Conference Stackie Awards winners Read More »
Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer knows, measurement is often easier said than done. Internal hurdles can hinder efforts to achieve more meaningful measurement. How do you get over these kinds of hurdles to achieve measurement success? There are four
How LinkedIn measures what matters to drive results Read More »
Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with everyone from Microsoft to Drift to Roku to ServiceNow — with each deal involving data connections to fuel more efficient and powerful marketing. B2B data integrations include LinkedIn. In addition to the Open
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow Read More »
In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic Yield, whose technology it will use to personalize digital customer touchpoints by time of day, weather, current restaurant traffic and trending menu items. The customized content will eventually appear on drive-through displays, on in-store ordering kiosks
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video
Mobile app ad fraud scheme stuffed banner ads with multiple video players Read More »
Martech leaders have no shortage of resources when it comes to the number of tools and platforms available to meet their ever-growing list of marketing challenges, but none of the 6,500+ solutions matter if a company doesn’t have the right marketing technology team in place. Knowing what it takes to be an effective marketing technologist
The secrets to developing a high-performing martech team Read More »
Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quarter of the year and will continue to be
Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels. ‘A canvas’ for a new generation For Gregg Witt, chief strategy officer at youth-oriented marketing agency Engage Youth, outdoor digital screens can be seen as an extension of social media. There
Digital out-of-home advertising is fracturing into many channels Read More »
Ask a digital marketer what their biggest challenges are tied to marketing technology, and it may change given the time of day (or your last conference call). But we’re asking you to help us compile the mother of all lists. The survey below should take just a few minutes. Just list the big challenges you
What martech challenges are keeping you up at night? Read More »
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech Lab’s ads.txt file, the app-ads.txt support apps distributed through mobile and OTT app stores. Why you should care The app-ads.txt enables apps to take advantage of ads.txt protocol by linking their app store listings
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud Read More »
