Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. This week, the Livonia, Michigan-based firm is launching […]
Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners. But mobile location data intelligence service Mobiquity Networks has launched a blockchain layer for its platform — and it has announced its first data customer for this new enhancement, attribution provider and current
Mobiquity launches a blockchain layer for maintaining a data trail Read More »
It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working for another publication, I wrote a story about a startup influencer company landing its first major investment through a matchmaker funding site. That story, Influential CEO and co-founder
Influential launches IBM Watson-powered platform to analyze a brand’s social audience Read More »
A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In
Are brands any safer? Is programmatic ad buying any more transparent? Read More »
A digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response to data from weather, traffic conditions, social posts from passersby and commute times. This week, a new campaign launches in the UK: Dozens of digital displays will demonstrate the frequency of hacking attempts on a
Digital billboards in the UK will today start showing hacking attempts Read More »
It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution to ad tech transparency, financial instability, personal data security and many of the other problems of the modern world. In an effort to bring the expectations a bit closer to
With the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are ready to comply. A recent report from Forrester Research, based on a survey of 3,195 security decision-makers in companies with more than 20 employees in the US and nine other countries,
About a third of companies say they’re ready for GDPR but may not be Read More »
What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising Industry” (registration
New survey by people-based marketer Viant promotes marketing to identified users Read More »
Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is a new day for marketers, and things are changing rapidly,” says the CMO,
LiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing through demand-side platforms and data management platforms. This week, the company is enlarging its scope to include businesses, announcing it has purchased B2B data provider Pacific Data Partners (PDP). Deal terms were not made public. The co-founders
LiveRamp moves into B2B data with purchase of Pacific Data Partners Read More »
