A-From MTT

How to increase database integrity to crush your 2018 targets

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes with B2B marketing executives about their keys to hitting or missing their 2018 growth targets. A surprising make-or-break topic bubbled up in the conversations: data. We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline […]

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Study finds inventory on TAG Certified channels had 83% lower fraud rates

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Programmatic Advertising & Media Buying, SEO BLOG, video /

Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain. The top-line takeaway from the study is that when TAG Certified distribution channels were used, the level of fraud was lower by more than

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3 tips for building a better approach to data

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, right? One in which you can make quick, informed decisions based on data. Let this be your year. Marketers are drowning in spreadsheets, especially marketers who are overseeing performance campaigns. Even those who have sophisticated tools are still

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What digital transformation means for brands

A-From MTT, Channel: Martech: Management, Martech Column, SEO BLOG /

Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and grow effectively. A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles in

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Delmondo, Uru team up for automated video content analysis service

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by them or by the influencers they hire — elicit the best responses. To provide tools for that purpose, social video analytics firm Delmondo has announced a partnership with AI/computer vision firm Uru

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How the end of net neutrality could affect online marketing

A-From MTT, Channel: Martech: Marketing, SEO BLOG /

The impact on digital marketing from the elimination of net neutrality will be “profound.” That’s according to Ryan Singel, a fellow at Stanford Law School’s Center for Internet and Society and an expert on net neutrality. If the proposal from Federal Communications Commission (FCC) chairman Ajit Pai is approved at the agency’s December 14 meeting,

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Swrve adds support for OTT TV apps

A-From MTT, Channel: Martech: Marketing, marketing automation, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared

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Retailers, software might be eating your lunch, but it won’t eat everything

A-From MTT, Channel: Martech: Commerce, Martech Column, SEO BLOG /

Run for cover! The “Retail Armageddon” is upon us. At least, that is, if we’re to believe all of the business pub headlines this holiday season. No doubt, things definitely appear to be at their most dire when you’re strolling through the mall, bopping along to “Jingle Bells” and passing shuttered storefront after shuttered storefront.

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