The year’s coming to a close, which means it’s time for B2B marketers to pull out their crystal balls and start theorizing about what’s in store for 2018. The list of predictions this year is likely to be long, given the new innovations and technologies that have emerged in 2017. I also have some thoughts […]
5 B2B marketing non-predictions for 2018 Read More »
If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy to have: A business process engine. In fact, business process management is the meaning behind the first three letters in Bpm’online’s name, indicating the importance of such an engine to this process-oriented customer relationship management
Bpm’online has a built-in advantage for complying with GDPR Read More »
No marketing department has an unlimited budget. The money question for us (pun intended) is “How can we best allocate budget to convert and keep the highest-value customers?” Marketing analytics is rapidly evolving to answer the money questions and help marketing leadership make better investments. Over the last few years, analytics has grown in sophistication
CMO audit series, Part 6: Analytics Read More »
Chris Tuff has not yet had a client advertise on Reddit. But he came close. Once. As executive VP and director of partnerships and content marketing at 22squared, Tuff had a client intrigued enough in the platform that the brand commissioned his agency to craft a campaign to run on Reddit. But draft after draft,
Reddit is ready for advertisers, but are advertisers ready for Reddit? Read More »
Amobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory Accountability Program. The program adds to an existing anti-fraud effort that already includes an integration with media verification firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative. Now,
Amobee launches an Inventory Accountability Program Read More »
When biometric authentication becomes as widespread as passwords, logins become as easy as looking at or speaking to your device. Such a scenario means that users could just as easily be logged on as not — a kind of heaven for marketers eager to know the identities of their audience. This week, biometric authentication took
In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. The most successful marketers are agile in their approach and use analytics to drive core business KPIs. Even the marketers with non-analytical background are building their analytical acumen to be more effective. The
5 best practices for transforming the customer journey through analytics Read More »
Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads. The New York City-based firm is now moving into mobile web, recently launching a new video ad format that it says is the first built specifically
Receptiv launches first mobile web video ad format built for user experience standards Read More »
“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently, most brands are focused on competitors’ threats, when they should first be looking at the threats in their own sites and apps. The upcoming General Data Protection Regulation (GDPR), he added, will
Most of what happens on your web site is not controlled by you Read More »
The base of Amazon Echo, the smart speaker home of voice agent Alexa In September of last year, PullString announced its Author platform for developing text-based chatbots. A few months after the launch, the firm added the ability to create Skills — that is, conversational third-party applications — for Amazon’s Alexa voice agent. This week,
PullString drops text-based chat for voice conversations in its new platform Read More »
