A-From MTT

WW employs Alexa, Google Home to help customers stick with their diet plans

A-From MTT, Channel: Martech: Marketing /

Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed dieting. The company launched an Alexa skill and a Google Home Action that are integrated with the wellness program’s software applications to enable customers to follow their diet plans, via their […]

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Amazon’s streamlines DSP usability as it continues ad biz ramp up

A-From MTT, Amazon, Amazon: Amazon Advertising, Channel: Martech: Commerce, Display Advertising, E-Commerce /

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically buy display and video ads across Amazon sites

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Persado shares word-choice lessons from its AI-authoring platform

A-From MTT, Channel: Martech: Marketing /

New York City-based Persado, which claims up to 30x return on investment from marketing messages written by its AI-powered Message Machine, is out with a white paper that shares some of its lessons learned. From January 2016 through last month, the company ran experiments to determine the most effective emotional words, descriptions and call-to-actions in

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What are the job responsibilities of marketing technology management?

A-From MTT, Channel: Martech: Management /

Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to miss.) But

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How startup Highland Math aims to improve the data market

A-From MTT, Channel: Martech: Analytics & Data /

Marketers buy and use audience data every day, but how segments are priced or labeled by data providers is one of the mysteries of the data market. That’s where startup Highland Math comes in. Based in Arlington, Massachusetts, it was founded last summer to create an unusual entity: a co-op of data providers that only

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SurveyMonkey buys Usabilla – Marketing Land

A-From MTT, Channel: Martech: Marketing /

Cloud-based survey provider SurveyMonkey is boosting its enterprise suite of voice-of-customer feedback services, with its announcement on Tuesday that it is acquiring Usabilla. “Website feedback collector.” Based in Amsterdam, Usabilla provides technology to collect user feedback in real-time for more than 450 enterprises in three dozen countries, including Lufthansa, Philips and Vodafone. The deal is

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Marketers less concerned about data tech, IAB annual report finds

A-From MTT, Channel: Martech: Analytics & Data /

There is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The Outlook for Data 2019,” than in last year’s. Conducted with the Winterberry Group consulting firm, the fourth annual report was released Tuesday and is focused on how “digital marketing and media practitioners are using

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RichRelevance adds deep learning so new products can get recommended

A-From MTT, Channel: Martech: Commerce, E-Commerce /

Many recommendation engines rely on patterns of consumer behavior — which are not very useful for new products that have no browsing or purchase histories. That’s the view of Carl Theobald, CEO of shopping personalization platform RichRelevance, which announced Monday enhancements that are designed to overcome this “cold start” problem on retailers’ sites. Understanding intent.

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MarTech Today research: Guide to picking an identity resolution platform

A-From MTT, Channel: Martech: Marketing /

With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate effectively across numerous channels and devices is growing exponentially. That fact is highlighted in our new report, MarTech Today Research’s “Enterprise

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Meet Unbounce’s drag-and-drop builder for AMP landing pages

A-From MTT, Accelerated Mobile Pages (AMPs), AMP: Accelerated Mobile Pages, Channel: Martech: Marketing, Content marketing, Google: Mobile, Marketing Tools, Mobile Marketing /

Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise. Why you should care Accelerated Mobile Pages effectively reduce mobile page load times and optimize the overall user experience on mobile devices, but creating AMP content can be time-intensive and usually takes the expertise

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