A-From MTT

Addressable TV from the media buyer’s perspective: What’s hype vs. reality

A-From MTT, Channel: Video, Programmatic Advertising & Media Buying, SEO BLOG, video /

TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households using third- and first-party data rather than buying in broad demographic strokes. TV buys are also becoming programmatic, results no longer take months to get in, and campaigns can be optimized on the […]

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Job titles matter more than you think

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability to reach the right people depends on your data quality and the tools set to achieve your goals. But there’s still a wrinkle when it comes to understanding data as it relates to roles inside the account. You

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Venzee launches the first middleware to optimize blockchain-bound data

A-From MTT, Blockchain, Channel: Martech: Marketing, SEO BLOG /

Since 2014, Venzee has been making its living as a data transformation platform between manufacturers, vendors and e-commerce retailers. That is, it helps prep and clean data so it can be used by those various players in the retail ecosystem for product information management, inventory management, time sheets, invoices and the like. This week, the

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Even with hype, AR struggling to scale

A-From MTT, Channel: Retail, Martech Column, SEO BLOG /

Augmented reality (AR) received immense attention in 2017 across the retail industry. As the technology became more refined, marketers saw the limitless strategic and creative possibilities. Everyone in retail was enticed by the potential for customer engagement and data collection. AR is the next big thing. It’s exciting; it’s the new frontier. And yet, it’s

Even with hype, AR struggling to scale Read More »

Here’s how international firm Bynder is gearing up for GDPR

A-From MTT, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

Digital asset management firm Bynder is almost ready for GDPR Day. That’s May 25, when the European Union’s General Data Protection Regulation goes into effect for companies doing business with EU citizens, wherever they are. We checked with the Amsterdam-based firm to see how it’s preparing for the biggest day in data privacy history. With

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AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

Step by step, internet-based TV programs are becoming full-fledged citizens of the digital ad ecosystem. The latest step is a partnership announced this week between ad platform AppNexus’s existing Connected TV marketplace and Over-the-Top (OTT) data management platform (DMP) Tru Optik’s OTT Marketing Cloud. The companies say it creates the first OTT Supply Side Platform

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Adobe launches Launch, its next-gen tag management platform

A-From MTT, Analytics, Analytics: Tag Management, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit in March, and it’s now out

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Delivering great customer experiences doesn’t happen overnight

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

Marketers have a lot of different priorities these days. One thing that many of us have in common, however, is that we’re constantly seeking out ways to deliver better customer experiences across all touch points, from traditional to digital. If you find yourself nodding in agreement, the good news is, you’re in good company. About

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The cozy life of the mobile ad fraudster and how legit marketers can disrupt it

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

If you’ve been a member of the digital marketing industry, read any marketing publications, dialed into any partner calls, attended any relevant conferences and so on, I’m sure you’ve come across the industry’s hottest topic: fraud. Year over year, this topic has become synchronous with the industry, and it’s now just another talking point alongside

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