A-From MTT

The subtle ways advertisers target audiences — and why they shouldn’t

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG / Good To SEO

In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers believed a brand would stick in the consciousness of the audience, eventually driving them to take action, such as a purchase, and ideally become a lifetime customer or subscriber. As advertising capabilities evolved, marketing […]

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A startup called June20 puts iPads on rails to bring online into physical stores

A-From MTT, Channel: Retail, SEO BLOG / Good To SEO

Retailers have been trying to bring together the information-rich world of their online stores with the touch-the-product advantages of their brick-and-mortar ones. This had led to kiosks, mobile apps that point to inventory in a physical store, and location-based offers, among other efforts. This week, a startup is launching a new and patent-pending approach: Put

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A new report finds that retailers have room for improvement in email effectiveness

A-From MTT, Channel: Email Marketing, Email Marketing, SEO BLOG / Good To SEO

From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps delivering the goods. To find out how this venerable channel generates a ROI as high as 3,800 percent (per the Direct Marketing Association), market intelligence firm RSR (Retail Systems Research) authored a free report

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It’s time for trust and transparency

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG / Good To SEO

Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect way. And while this kind of perfection can happen, I would hazard a guess that it currently occurs less than 10 percent of the time for most

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Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown

A-From MTT, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Mobile, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

What marketers need to know from Facebook’s Q3 2017 earnings report. Please visit Marketing Land for the full article. Source link

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The ROI of recommendation engines for marketing

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG / Good To SEO

Netflix’s long list of suggested movies and TV shows is a fantastic example of a personalized user experience. In fact, about 70 percent of everything users watch is a personalized recommendation, according to the company. Getting to that point hasn’t been easy, and improving on its recommendation system is an ongoing process. Netflix has spent

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Vistar launches private marketplace for Digital Out-of-Home

A-From MTT, Channel: Martech: Advertising, SEO BLOG, video / Good To SEO

The Digital Out-of-Home (DOOH) market is heating up. And, to keep up, DOOH ad platform Vistar Media has launched a private marketplace. Called Marketplace Deals, it covers outdoor US and Canadian digital signage like billboards, bus shelter displays and screens in elevators and taxis. In a private marketplace, ad buyers and inventory sellers know from

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Kochava expands into blockchain for ad insertion orders

A-From MTT, Blockchain, Channel: Martech: Advertising, Marketing Tools: General, SEO BLOG / Good To SEO

New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the bandwagon. Kochava began in 2011 as a provider of attribution and other marketing analytics for mobile, and, in recent times, it has expanded into web, desktop, Xbox, Oculus VR and other channels. The Idaho-based

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Audi campaign on UK digital billboards tracks traffic and weather

A-From MTT, Channel: Martech: Advertising, SEO BLOG / Good To SEO

You may still be thinking of billboards as big, static signs. If so, time to reboot that vision, because they are becoming giant screens that respond to their environment. The latest case in point: a campaign in the UK for Audi. Developed by creative agency BBH and digital-out-of-home production shop Grand Visual, the campaign began

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Infutor launches a propensity marketplace of consumers interested in buying cars

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, Martech: Predictive Marketing, SEO BLOG / Good To SEO

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The

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