A-From MTT

Nanigans launches incrementality optimization & reporting solution

A-From MTT, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Nanigans, the cross-channel SaaS (software as a service) platform for large-scale performance advertisers, has launched incrementality optimization and reporting in the platform, which supports Faceboook, Instagram, Twitter and programmatic retargeting campaigns. The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users who are already likely […]

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Is GDPR the Y2K for B2B marketing? And how to use it to your advantage

A-From MTT, Channel: Martech: Marketing, GDPR - General Data Protection Regulation, Martech Column, SEO BLOG /

Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around the globe. The poster child for this movement is GDPR, the European Union’s General Data Protection Regulation. As a marketing leader, you’ll be spending hundreds of hours with the legal eagles and the data teams

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Mobile devices offer special vulnerabilities to fraud

A-From MTT, Channel: Mobile, SEO BLOG /

Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of mobile devices increase, the types of special vulnerabilities are likely to increase. To get a sense of a few mobile-specific fraud weaknesses, we checked in recently with several experts. For Maor Sadra, managing director

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Adobe Ad Cloud’s first app lets marketers manage ad campaigns

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising campaigns across a wide variety of channels. Advertising Cloud Vice President Keith Eadie told me via email that development on the app was started by the team at TubeMogul, the video

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Barometric launches a free tool to spot fraudulent web traffic

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is the first entry into traffic fraud monitoring for Barometric, a separately managed division of mobile ad network AdTheorent. The new tool, called Clean Score, was launched as a separate tool after invalid traffic filters were

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Balancing product inputs and performance outputs

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

Most chief marketing officers will agree that building a marketing technology stack is a key priority when setting out to develop strategies that will drive measurable success and a demonstrable return on investment. While that may be the case — and while it’s true that a technology stack is a critical part of any marketing

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Adelphic adds digital-out-of-home to its repertoire

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

In January, Time, Inc.-owned ad tech firm Viant bought demand side platform (DSP) Adelphic. Adelphic was born as a mobile-focused ad DSP, but it had added desktop, tablet and connected TV by the time of the acquisition. Now, it has added the outer edges of the digital ad ecosystem: digital out-of-home (DOOH). The inventory comes

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