You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store, except it’s in a new Virtual Reality Shopper recently launched by System 1 Research. The research arm of the London-based marketing firm System 1 Group, System 1 […]
System 1 Research launches a VR testing tool for shopping Read More »
We’re on the verge of a whole new world when it comes to Account-Based Marketing (ABM). Just when it seemed like marketers were getting the hang of ABM, advancements in technology are flipping traditional account-based tactics on their head. In the past year or so, we’ve seen artificial intelligence (AI) technologies swoop in and really
Artificial intelligence is changing the rules of account identification Read More »
Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s us — without even having to touch it. This brave new world of touchless, conversational interfaces will forever alter how we interact with our devices, with each other,
How conversational UIs are altering the marketing landscape Read More »
Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can choose to upload preproduced ads or upload a script and have Spotify create ads with background music and voiceover in the new Spotify Ad Studio platform. Advertisers also provide an image to display while
Spotify launches self-serve platform for audio ad campaigns Read More »
Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely operates with legacy mindsets and technologies. Time, however, isn’t on the side of those who follow convention. Digital Darwinism is only accelerating, and those marketers who defy convention will shape the next generation. The good news
Why AI will help marketers usher in an era of extreme personalization Read More »
MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a
MailChimp adds Google Ads as it becomes a multichannel platform Read More »
A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting as the “two” in the CMO’s “one-two punch” to transform marketing. Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and customer-centric strategies. In
Rise of the strategic marketing operations leader: Part 1 Read More »
Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, with each part building on the previous sections and focused on outlining a process to build a data-driven, technology-driven marketing organization within your company. Below is a list of the previous articles for your reference: In these previous
Part 7 — Insights, intelligence and integration Read More »
Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of marketing’s contribution to the business are changing, shaking up the world of B2B marketing. Our strategies no longer focus solely on inbound marketing and generating (qualified) leads. Today, it’s about targeting the right accounts (new
Are you ready to evolve beyond marketing automation in the next era of B2B marketing? Read More »
Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a result, is adding three capabilities to improve personalization and performance. Deal terms were not made public. CEO Victor Wong told me that Thunder, which offers tools for creative ad production, had been working since last
Thunder boosts personalization and performance following Adacus acquisition Read More »
