If a picture is worth a thousand words, social media users are speaking volumes. People now share more than 3.25 billion photos a day on the world’s biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was less than 500 million. Data also shows that social media users gravitate toward visual content: […]
How AI and image recognition are transforming social media marketing Read More »
Automation helps companies save time, scale faster and reduce the damage caused by human error in their customer acquisition pipelines. Approximately 84 percent of businesses that invest in marketing automation are seeing results that they classify as successful, according to research from Ascend2 (PDF). Thanks to automation, businesses can swiftly eliminate inefficient back-and-forth and tedious tasks
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Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, with each part building on the prior sections and focused on outlining a process to build a data- and technology-driven marketing organization within your company. Below is a list of the
Marketers everywhere totally freaked out last year when Scott Brinker published the 2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies exploded to 3,874 from 1,876 just the year before. That’s incredible. If you spent just one minute Googling each one of those companies to
Navigating the crowded seas of marketing technology solutions Read More »
Only 33 percent of marketers who use automated programs rate their efforts as “very successful,” according to a recent study (PDF) that Adestra, my employer, did in partnership with Ascend2 research. Because I’m a big believer in marketing automation, I worry about the 67 percent of marketers who aren’t seeing the same results. How can you beat
From the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with a Wave report on a class of marketing tools that it expects won’t last much longer: social ad tech. “The Forrester Wave: Social Advertising Technology, Q3 2017” (fee or client membership required) is
Social ad tech tools are still an ‘immature’ category Read More »
“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize his view that modern brands need to continually pay attention to their customers. In other words, he said, businesses’ need to re-evaluate what is meant by “customer relationship management.” CRM — which falls
Let’s start with a question: Are influencers and thought leaders the same? I’ve found myself thinking about this quite a bit recently, and the easiest answer I can provide is “no.” They’re different — and this wasn’t always the case. Whenever a new medium has emerged, certain people have always risen above the masses with
Influencers vs. thought leaders and the rise of image analytics Read More »
If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden age. The internet and the tools we use to leverage it give us the ability to be more fact-led than ever. And yet, despite the huge proliferation of powerful enablers, there remains
Why your company probably needs to invest in branding Read More »
The CMO’s role has been continuously evolving. The sheer volume and the speed of access to information have prompted a shift in B2B purchasing behaviors. With new channels and platforms regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist marketers doing business every day in the
