A-From MTT

4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context and their particular needs. In other words, RTIM solutions are meant to power the anticipated customer experiences that users increasingly expect. But relatively few systems can smoothly integrate the massive data, broad functionality and […]

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should care For Facebook advertisers running Lead Ad campaigns, Integrate’s platform will automatically scrub lead data and deliver “complete, valid and globally compliant” leads to

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Verizon Media replaces Flurry Ads with new Verizon Ads SDK

A-From MTT, Aol, Channel: Martech: Advertising, Display Advertising, Marketing Tools, Mobile Marketing, Programmatic Advertising & Media Buying, Yahoo, Yahoo: Advertising / Good To SEO

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been designed to support “publisher SDK size and extensibility needs,” offering app developers a simplified way to access Verizon Media’s monetization opportunities. Why you should care The new Verizon Ads SDK aims

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IgnitionOne now uses AI to predict a display ad’s performance – before it runs

A-From MTT, Channel: Martech: Advertising / Good To SEO

Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is the creative. It’s challenging to determine if this photo, or this design, or this script is more effective than another, since individuals have as many different reactions as they have to, say, one movie compared to

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LiveRamp makes its IdentityLink available for RTB

A-From MTT, Channel: Martech: Advertising / Good To SEO

LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency

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Why marketers need to help manage digital transformations

A-From MTT, Channel: Martech: Marketing / Good To SEO

From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients only] and Altimeter’s “The State of Digital Transformation” [free, registration required].

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Eyelevel.ai launches contextual ad platform for chatbots

A-From MTT, Channel: Martech: Advertising / Good To SEO

A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads. Eyelevel.ai’s platform is compatible with Facebook Messenger, other messaging apps like Line and Telegram, SMS, mobile web and Android/iOS apps. In a typical use case, the user is interacting with a

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Marketers cautious about influencers’ authenticity, per new survey

A-From MTT, Channel: Martech: Social, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media / Good To SEO

Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals worldwide through an online form. It showed influencer marketing has a growing fan

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Google won’t block ad blockers after all

A-From MTT, Channel: Display Advertising, Google: Chrome / Good To SEO

Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of Chrome extensions by deprecating the webRequest API. The stated rationale was improved privacy, security and page load times. Now Google has reversed itself, after developer objections and a study that seemed to contradict one of

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Singular can now track ROI across channels, with deterministic attribution

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics / Good To SEO

From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a complete return-on-investment (ROI) by combining cross-channel attribution with cross-channel marketing spend. Since its founding in 2014, the San Francisco-based company has offered attribution and ROI, but in device-specific silos, beginning with its origins in mobile.

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