The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related product. An article about the best new digital cameras, for instance, might contain a link — perhaps with an image — to buy a specific Casio camera mentioned in the story. If […]
Narrativ marries affiliate links with real-time auctions Read More »
What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive. Traditional sources of a competitive advantage are no longer sustainable or relevant. Lower prices are easily replicated in real
The one martech metric that really matters: Customer lifetime value Read More »
Image Credit: EvrenKalinbacak / Shutterstock.com Welcome to part 3 of “A Nine Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process for building a data- and technology-driven marketing organization within your company. In Part 1 of this guide, I outlined the case for a process to take full advantage of marketing
Part 3 — Assembling your team members Read More »
There’s no shortage of resources available on best practices for generating leads. Today, you can find a sea of advice on landing page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing and sales funnel. You can uncover new leads all day, but the
The 3 undisputed truths about lead nurturing Read More »
It’s August. The perfect time for a summer holiday break. But wait, there’s no time. We’ve got programs to deliver, content to craft, nurture tracks to build, new martech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What happened to the summer slowdown? It
Marketers’ most precious resource & ways to maximize it Read More »
When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks. But when you talk to Brinker about how marketing tools are actually used these days, it’s not a wall that comes to mind. It’s more like a group of islands connected by an
How the martech landscape fits together Read More »
This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or
Taykey unveils free version of its real-time audience data tool for interest targeting Read More »
When two of the world’s leading AI research firms, Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While we may not have a sentient Skynet in the next decade, the greatest risk AI poses today is to your job. Fear of replacement by
Don’t worry, marketers. Robots won’t replace you… yet. Read More »
When Rishi Dave joined Dun & Bradstreet (D&B) as chief marketing officer more than three years ago, the company — whose origins stretch back to the mid-19th century — was looking to reinvent itself. “The big goal was to grow the company,” he told me, and to take “a consumer-like approach [to] modernize who we
D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer Read More »
In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep track of things like lost keys or phones. In his role, the CMO oversees all marketing and communications efforts for the brand, including brand strategy, growth marketing, advertising and PR. “It’s an
As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be Read More »
