A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives. […]
Report: Apple buys voice tech platform PullString Read More »
The average company with 200 to 500 employees uses about 123 Software-as-a-Service (SaaS) applications these days. That’s part of the portrait of companies’ typical SaaS stacks, as depicted in the latest report on the topic from the New York City-based startup, Blissfully. While marketers’ software tools these days are almost entirely cloud-based, so are other
New report: Most companies have ‘orphaned’ SaaS apps in their stacks Read More »
Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and reality joined forces this week, as startup Lucidity offered some of the first stats backing the dreams that blockchain can make digital advertising more transparent and less wasteful. The Marina Del Rey, Calif.-based firm has released a
Lucidity’s new report shows a successful field test for blockchain-based ad optimization Read More »
Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen said in an interview, Kochava can now link its mobile web cookies with its mobile app device IDs, to definitively track a given user’s action in an ad inside a mobile browser that leads to
Kochava launches deterministic attribution for mobile web Read More »
Brightcove, a video cloud solution for managing, delivering and monetizing video content, announced on Wednesday it is entering an agreement to acquire video ad tech firm Ooyala for $15 million — $6.25 million in cash and the remainder in Brightcove shares. The deal is expected to close in the first half of 2019. Why you
Brightcove to buy video ad tech platform Ooyala for $15 million Read More »
From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through collaboration tool Slack. The announcement this week means that those marketers who subscribe to both Slack and Optimizely won’t need to log directly into Optimizely to check ongoing web, iOS, Android and Over-the-Top TV
LinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting tool. After completely overhauling the platform last year, LinkedIn is making it possible for users to share the Custom Lists they create between team members. The company has also added a new search exclusion filter
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator Read More »
Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation Through Proof of Impression, it is built around a basic principle: every mobile ad click in an app or on a mobile web page should be directly connected to the display — that is, the impression
Adjust unveils a new standard to combat fraudulent ad clicks Read More »
London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile Pages, is an open-source initiative from Google that creates stripped-down HTML pages, so they will load more quickly on mobile devices than regular mobile web pages. Previously, manual construction. A publisher’s
Skimlinks launches automated affiliate links for AMP Read More »
IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near you. On Tuesday, the company announced that Watson software will now be made available to any cloud, vendor or other business. Any environment. Previously, Watson was primarily running on IBM’s cloud services.
Marketers can now employ Watson in any cloud or location Read More »
