The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big walled gardens — Facebook, Google and Amazon — have a kind of identity resolution nirvana. They can approach each user as a single identity, since those users are usually logged on. […]
Know your options: Identity resolution beyond the walled gardens Read More »
Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence. That’s the picture from a new survey about 5G from Verizon Media, “The 5G revolution: Excitement
Verizon Media survey on 5G: Consumers expect better AR and video Read More »
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the exploit not been detected, the scammers could have diverted between $70 million and $80 million of advertisers’ spending
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation Read More »
Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based solutions affect marketing and advertising? That question arises following news this week that the social giant has hired the team behind UK-based blockchain startup Chainspace, which was reportedly working on a smart contracts platform. Reports
How could Facebook’s use of blockchain affect marketing and advertising? Read More »
The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential marketing firm Xperiel, adding that this new level of wireless speed will erase the differences between online and offline. Many other marketers agree. 5G rolls out this year 5G is gearing up
What impact will 5G have on marketing and advertising? Read More »
Snapchat parent company Snap, Inc. reported total revenue for 2018 crossed the billion-dollar mark for the first time with $1.2 billion. The company saw 36 percent year-over-year growth during the fourth quarter of last year at $390 million, nearly a $100 million more than it earned during the third quarter of 2018. After quarters of
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter Read More »
The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a car or getting customers to pay only for the hours of Zipcar time that they use. In fact, SAP Sales Cloud GM Giles House told me,
Why subscription and consumption services need a different kind of marketing Read More »
Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for the first time. With that, Amazon’s ad business topped $10 billion for the year, a 95 percent increase from 2017. Surpassing expectations. That’s far and above the $4.6 billion eMarketer had estimated in
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4 Read More »
In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention. But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the
Why The Trade Desk’s unified ID may be catching on Read More »
After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. On Wednesday, Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year. Total revenue earned during the quarter
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories Read More »
