A-From MTT

Blissfully wants to make cloud app management as carefree as its name

Cloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s where startup Blissfully comes in. Founded in 2016, the New York City-based firm provides a platform for managing software-as-a-service (SaaS) applications for about 600 client companies, mostly mid-sized with 100 to 1000 employees. […]

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New survey finds cable cord-cutting is popular across the US

From the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix and Hulu. In a survey of 5000 U.S. users, Chicago-based consulting firm Waterstone Management Group found that 59 percent have discontinued cable TV in favor of OTT, and another 29 percent are considering

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InsideSales’ new study: AI is ‘becoming a way of life’ for sales

A-From MTT, Channel: Martech: Sales, Machine Learning & Artificial Intelligence / Good To SEO

From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com. “It’s becoming a way of life.” Out today, “State of Artificial Intelligence for Sales & Marketing/2018 Report” (free, registration required) shows “most people in the industry understand that AI truly enhances a sales rep’s role

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CDP Optimove adds ability to test campaign strategies

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics / Good To SEO

As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what might be called an incrementality engine. The New York City-based CDP already offers an orchestration layer that triggers campaign implementation, interacting with email service providers, ad platforms and other tools that generate campaigns. It

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Assessing Multi-Touch Attribution’s value: Is it worth the effort?

A-From MTT, Channel: Martech: Analytics & Data / Good To SEO

In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led

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Salesforce Marketing Cloud launches new analytics tools powered by Datorama

A-From MTT, Channel: Martech: Analytics & Data, Email Marketing, marketing automation, Marketing Tools, Marketing Tools: Analytics, Mobile Marketing, Social media marketing / Good To SEO

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all powered by Datorama. They mark the first new Datorama solutions since Salesforce acquired the marketing intelligence and analytics platform in July 2018. Datorama is now part of Salesforce Marketing Cloud. The Datorama Marketing Cloud connectors. Marketers will

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BI provider Qlik buys Crunch Data and its bot

A-From MTT, Channel: Martech: Analytics & Data, Chat & Text Messaging Apps, Marketing Tools, Marketing Tools: Analytics, Martech: Chatbots / Good To SEO

On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the acquisition of analytics firm Crunch Data and its CrunchBot. Over the last four years, SVP of Strategy Management Drew Clarke told me, Crunch Data has partnered with the Philadelphia-based Qlik, embedding its bot into the

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U.S. marketers respond to Google’s $57 million GDPR fine

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Google / Good To SEO

Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million fine for not prominently displaying required information and obtaining adequate consent for ad targeting. The fine is substantial, but won’t make a dent to the multi-billion dollar company. CNIL, France’s regulatory authority, justified the size

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Google Chrome API changes may disable most ad blockers

A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Blocking, Google, Google: Chrome / Good To SEO

According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft Edge. The discussion and issues are relatively technical and apply to Chrome extensions generally; however, one practical impact would be to disable most ad blockers. Why Google has proposed the change. Google first discussed

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How one marketer uses a chatbot to retain customers

A-From MTT, Channel: Martech: Marketing, Chat & Text Messaging Apps, Martech: Chatbots / Good To SEO

A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success in using a chatbot for customer retention. Gold Eagle owns several brands, including products for cleaning household surfaces like granite countertops and hardwood floors, through its TriNova brand.

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