SAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San Francisco this year. And several new ad units announced today are designed to address top-of-funnel consumer scenarios. Discovery ads, Gallery ads and expanded reach for Showcase Shopping ads were all unveiled at GML. These […]
In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global Google.com shopping experience being announced Tuesday at Google Marketing Live. Google Shopping originally launched as Froogle in 2002, then evolved into Google Product Search and ultimately changed its name and model
Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April. Why you should care The new dashboard will show any policy-related issues affecting your ads, keywords or ad extensions. You’ll be able
Google has rebuilt its site speed tool that first launched in 2016, the company announced Monday. Test My Site (which really can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed. What’s new? Within several seconds, the tool will generate a report
Google revamps Test My Site mobile site speed tool Read More »
Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming. A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected
MarTech Today Research: A marketer’s guide to enterprise SEO platforms Read More »
Facebook confirmed this week that searches off of the platform do not influence Facebook search results. Aiming to be more transparent about how Facebook’s search graph works, product manager Yee Lee explained all the things that do — and don’t — impact Facebook searches in a blog post Friday. Factors that influence Facebook search results.
Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a blog post on Tuesday. Why you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data. Earlier this year, the company launched Microsoft
Marketers can now use LinkedIn category data for targeting through Bing search Read More »
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & Structured Data session with Alexis Sanders. With an introduction from moderator Chris Sherman. Chris Sherman At first glance, using markup and structured data can seem
If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this
As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google, they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources
Better Business Bureau reviews are complex. Here’s what you need to know Read More »
