Yesterday Yelp announced “custom ads” for small businesses. They offer advertisers on the platform the ability to select a desired review and image to appear in their ads. This is similar to TripAdvisor’s ad program allowing advertisers to feature a favorite review. Yelp says these ad units are being quickly adopted: By giving advertisers the […]
Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission Thanks to Our Sponsor Source link
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed Thanks to Our Sponsor Source link
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link
Google is being sued in federal district court in Connecticut by the company behind Edible Arrangements for trademark infringement and unfair competition. The central claim is that when users search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers. The company is seeking more than $200 million in
Edible Arrangements files $209M trademark suit against Google Read More »
In ruling on a motion for summary judgment in federal court in New York, Judge Katherine Forrest found that embedding a tweet containing a copyrighted photo (of Tom Brady) could create liability for copyright infringement. The case, Goldman vs. Breitbart, is still in process and cannot be appealed until final, but the judge’s ruling has potentially
NY federal court decision threatens embedding and linking across the web Read More »
The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem Thanks to Our Sponsor Source link
Google dedicates engineering team to accelerate development of WordPress ecosystem Read More »
If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers.
6 AdWords strategies businesses can use to make love, not war on Valentine’s Day Read More »
In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple’s Intelligent Tracking Prevention (ITP). Some advertisers may have noticed an alert in their Bing Ads accounts to enable
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention Read More »
Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for the first time. Those are
Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo Read More »
