Ads from Comparison Shopping Engines will start appearing in Google Shopping results on September 27, 2017. In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the […]
CSEs will compete head-on with Google Shopping in EU search results Read More »
What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work
3 behavioral stats for retailers to supercharge your holiday strategy Read More »
Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limit third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall.
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update Read More »
In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is limited to landing pages from
Google rolling out support for AMP landing page in AdWords search campaigns globally Read More »
Most of the random questions you ask Alexa devices will be met with “Hmm, I don’t know that” or “Sorry, I’m not sure.” By comparison, Google Home, with its search index access, typically does a better job on general knowledge and information queries. To better compete with Google over time, Amazon devices have started to
When it ‘can’t answer that,’ Alexa begins recommending third-party skills Read More »
As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page of a site was being counted as two separate people in Google Analytics. In May, Google fixed the double-counting issue for visitors to publisher domain
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages Read More »
Last May, Google introduced the ability to find out if a local retailer had specific products in stock right from the knowledge panel listing for the retailer. Now, it’s dedicating a whole lot more real estate to the feature. Glenn Gabe, digital marketing consultant at G-Squared Interactive, tweeted a look at the update. Below are
Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels Read More »
Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet. Given Google’s emphasis on the coming mobile-first index and
Take the Search Engine Land AMP (Accelerated Mobile Pages) survey Read More »
Bad landing pages, especially on mobile devices, can kill conversions. There are high bounce rates if users can’t find desired information or the user-experience is too cumbersome or slow. To help advertisers improve mobile performance Google announced a new “Landing pages” tool at Google Marketing Next earlier this year. It’s designed to help marketers assess
Google rolls out previously announced ‘Landing Pages’ mobile assessment tool Read More »
Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP. While phase one focused on basic support for ads within AMP, phase two focuses on speeding up AMP ad rendering, utilizing what they
Google announces AMP speed and viewability enhancements for ads Read More »
