A-Post to Marketing Land

Consumers grow more demanding, impatient as brands fall behind

A-Post to Marketing Land, Channel: Mobile, Google: Android, Google: Google Search App, Google: Maps & Local, SEO BLOG, Stats: Popularity, Stats: Search Behavior / Good To SEO

There’s considerable evidence that consumers are growing more impatient and less tolerant of poor or frustrating online experiences. There’s also increasing evidence that most brands aren’t keeping up with customers, creating significant risk and lost opportunities. This gap is reflected in all the CX (consumer experience) research and reports coming out. There’s also a strong […]

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Nailing down ads for the holiday season

A-Post to Marketing Land, Channel: Retail, Column: Retail, SEO BLOG / Good To SEO

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle. To start off on the

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Facebook expands Marketplace categories and content in new push for growth

A-Post to Marketing Land, Channel: Local, Facebook, SEO BLOG / Good To SEO

Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally positioned Marketplace as a peer-to-peer selling platform, responding to the

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Google making renewed effort to help news publishers drive more subscriptions

A-Post to Marketing Land, Channel: Content, Google, Google: Accelerated Mobile Pages / AMP, Google: Business Issues, Google: Partnerships, SEO BLOG / Good To SEO

Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and

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AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content

A-Post to Marketing Land, Channel: SEM, Google, Google: AdWords, Search Engines, SEO BLOG / Good To SEO

So far in 2017, we’ve seen location extensions for display, automated call extensions, a global rollout of price extensions, and most recently, call extension bid adjustments. Google AdWords extensions are more powerful than ever, and they just got another major mobile upgrade. Mobile sitelinks are becoming interactive, while callouts and structured snippets are gaining more real

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Customer satisfaction with search drops, in social Google+ beats Facebook

A-Post to Marketing Land, Aol, Bing, Channel: Consumer, Google: Google+, Google: Web Search, SEO BLOG, Stats: Popularity, twitter, Yahoo: Search / Good To SEO

Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media held steady, while the search and online news sectors declined vs. last year. In the aggregate “search engines” dropped in customer satisfaction by 1.3 points. Microsoft properties (MSN, Bing)

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Last call for submissions in the 2017 Search Engine Land Awards

A-Post to Marketing Land, Channel: Industry, Search Engine Land Awards, SEM Industry: Awards, SEM Industry: Community, SEM Industry: Conferences, SEO BLOG, SMX® - Search Marketing Expo & Conference Series / Good To SEO

There are just a few days left to be recognized as one of the best in search! We’re looking for the most impressive SEO and/or SEM campaigns from around the globe, delivered in-house or by agencies for brand name clients and small businesses alike. We’re ready to discover who deserves the coveted Agency and In-House

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YouTube using Redirect Method technology to fight terrorist video content in search results

A-Post to Marketing Land, A-Post to MarTech Today, Channel: Video, Google: YouTube & Video, SEO BLOG / Good To SEO

In its continued fight against terrorist video content, YouTube announced it has rolled out a new search feature based on the Redirect Method technology designed by the Google tech incubator Jigsaw. According to the announcement, YouTube will now display a playlist of videos aimed at debunking “violent extremist recruiting” content when people search for certain

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Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating

A-Post to Marketing Land, Amazon, Channel: Retail, SEO BLOG / Good To SEO

I’ve now been living with the Echo Show for several weeks. It has supplanted my original Amazon Echo in the kitchen. I find it both more exciting and more frustrating than the original. The screen adds a compelling new element but creates expectations that are not fully realized — as though Amazon is ambivalent or uncertain how far to

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An update on executive changes on the editorial team

A-Post to Marketing Land, A-Post to MarTech Today, About Search Engine Land, SEM Industry: General, SEO BLOG / Good To SEO

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference. Robbins succeeds Search Engine Land founder Danny

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