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Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

A-Post to MarTech Today, Adobe, Channel: Martech: Marketing, marketing automation, Marketing Tools /

Marketo June ’19 release notes are here with, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered […]

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Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics

A-Post to MarTech Today, Adobe, Channel: Martech: Commerce /

For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and Google. For those of you currently using Adobe Commerce Cloud (formerly Magento Commerce), omnichannel sales — and all the digital marketing collaboration that goes into it — might become easier to manage, thanks to new integration

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Beyond call tracking: Measuring sentiment for marketing success

A-Post to MarTech Today, Channel: Analytics & Conversion, Machine Learning & Artificial Intelligence, marketing automation /

Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create valuable insights into cross-channel campaign effectiveness and sales results. Thanks to the rise of

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Google shares details on how first price auctions in Google Ad Manager will work

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Programmatic Advertising & Media Buying /

In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it issued an update with some additional details on the transition. How auctions on Ad Manager run now. Currently, there may be two different auctions run for a specific

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Chatbots could drive $112 billion in retail sales by 2023

A-Post to MarTech Today, Channel: Mobile Marketing /

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study says. And retailers will see an increase in savings, thanks to

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Safari’s ITP lead on Chrome’s tracking prevention: It ‘has a long way to go’

A-Post to MarTech Today, Apple, Apple: Safari, Channel: Analytics & Conversion, Google, Google: Chrome /

John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday that Chrome’s new approach to privacy and cookie handling will do little to stop trackers. Google announced Tuesday that it is changing the way its Chrome browser handles third-party cookies and will more aggressively aim to limit fingerprinting. It will

Safari’s ITP lead on Chrome’s tracking prevention: It ‘has a long way to go’ Read More »

WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors

A-Post to MarTech Today, Channel: Martech: Management, Content & Writing, Domaining, Internet Marketing /

WordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more robust tools for identifying and fixing configuration issues and fatal errors,” wrote WordPress co-founder Matt Mullenweg on the company’s blog, “Whether you are a developer helping clients or you manage your site solo, these tools

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Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

A-Post to MarTech Today, Analytics, Channel: Analytics & Conversion, Google, Google: Business Issues, Google: Chrome, Google: Privacy, Retargeting & Remarketing /

As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its annual I/O developer conference. New tools in Chrome will allow users to block or clear third-party cookies more easily, Google said. The company also announced a browser extension that will show more information about

Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting Read More »

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