USA Today Network’s in-house studio, GET Creative, developed 360-degree/virtual reality branded content for Pure Michigan promoting travel and tourism to the state. For the USA Today Network, virtual reality and 360-degree content is more than just hype. It’s becoming a revenue driver. For roughly a year and a half, the Network has been working with […]
We’ve shown there’s an audience for VR ads Read More »
People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has signed a deal with Target to license its visual search technology, Lens, the retail brand announced on Monday. In exchange for a multiyear ad spend commitment, Target will be the exclusive
Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these
The rise of personal assistants Read More »
While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement. For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel
The game changer in retail personalization: Consumer identity management Read More »
With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to understand the ins and outs of how the various components that make up these technology advances work. Advancements in natural language processing (NLP) were one of the major steps forward that allowed AI
Natural language processing 101 Read More »
LocalSEOGuide is releasing a new Google My Business monitoring tool called “Locadium.” It’s conceptually similar to other local listings monitoring services; however it’s exclusively focused on Google My Business (GMB). Yext, Moz, Brandify, Vendasta, BrightLocal, SIMPartners, Chatmeter, among others, also provide local listings scans and monitoring. However, according to LocalSEOGuide founder Andrew Shotland, Locadium is
a new ‘point solution’ to monitor GMB listings changes Read More »
In its continued fight against terrorist video content, YouTube announced it has rolled out a new search feature based on the Redirect Method technology designed by the Google tech incubator Jigsaw. According to the announcement, YouTube will now display a playlist of videos aimed at debunking “violent extremist recruiting” content when people search for certain
Microsoft reported better-than-expected fiscal Q4 earnings and revenues yesterday on the strength of its cloud business. It was a strong affirmation of the choice of Satya Nadella as CEO and his big bet on the cloud. Overall revenues were $24.7 billion, and net income was $7.7 billion (non-GAAP). Earnings per share were $0.98. Revenues grew 9
Cloud-computing growth drives Microsoft quarterly earnings beat Read More »
Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products but most are — and can be purchased on Amazon. It resides within the Amazon app and there are many ways ways to describe it: a social network for shopping, a “shoppable feed,” a
Amazon’s new Spark social feed wants to be ‘Instagram for products’ Read More »
This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference. Robbins succeeds Search Engine Land founder Danny
An update on executive changes on the editorial team Read More »
