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Spotify acquires Parcast storytelling podcast studio

A-Post to MarTech Today, Channel: Content Marketing, Content marketing, podcasting, spotify acquisition parcast /

Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast

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Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools

A-Post to MarTech Today, Channel: Content Marketing, Content & Writing, Content marketing, Marketing Tools /

Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a marketing technology management platform. And based on her company’s list, Adobe, Google and WordPress are the most common of that mix. “There is no longer a clean line between content marketing and marketing technology,” said

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WordPress plugin to win back cart abandoners leaves sites open to attack

A-Post to MarTech Today, Channel: Retail, E-Commerce, wordpress5 /

A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the vulnerability? The report says hackers are targeting the Abandon Cart Lite for WooCommerce plugin, which is currently installed on more than 20,000 sites. The plugin aims to help

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U.S. podcast audiences keep growing, 62 million listening weekly

A-Post to MarTech Today, Channel: Content Marketing, Content marketing, podcasting /

For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast. Frequency is on the rise, too. An estimated 90 million,

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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Display Advertising, GDPR - General Data Protection Regulation, Google, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying /

This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time bidding (RTB) was not compatible with Europe’s General Data Protection Regulation (GDPR). IAB Europe vehemently denies the charges. IAB Europe is a non-profit membership organization that provides guidelines

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Addressable TV gets a boost as Nielsen buys Sorensen Media

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, video /

Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled its Advanced Video Advertising Group, a “technology, product and commercial initiative” focused on the expansion and innovation of addressable TV advertising. Nielsen plans to combine Sorensen Media’s addressable

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What marketers should know about Hulu’s new ‘pause’ ads

A-Post to MarTech Today, Channel: Martech: Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying, video /

A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show they’re watching. Hulu is currently testing the ad with Coca-Cola and Charmin, and expects to make it generally available for select content by next quarter. The availability of this type of ad is the clearest

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