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Snapchat announces new features geared at creativity, collaboration, partner advertising

A-Post to MarTech Today, Channel: Social Media Marketing, Mobile Marketing, Snapchat, Social media marketing / Good To SEO

Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that values efficiency, revenue opportunities, and cutting-edge creativity. Why you should care Many of the new features enhance the core Snapchatter experience, but with it comes key openings for marketers and advertisers. Dynamic scanning and […]

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Early AMP for Email lessons: Apple Mail workaround; Approach it like an app

A-Post to MarTech Today, Channel: Email Marketing, Email Marketing, Google: Gmail / Good To SEO

AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox. Online scheduling company Doodle is among the early adopters that have been testing the new spec for making emails dynamic since Google unveiled it last year. Doodle is using AMP in email to

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Spotify acquires Parcast storytelling podcast studio

A-Post to MarTech Today, Channel: Content Marketing, Content marketing, podcasting, spotify acquisition parcast / Good To SEO

Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast

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Pinterest’s new head of engineering brings deep e-commerce experience

A-Post to MarTech Today, Channel: Social Media Marketing, Pinterest, Pinterest: Business Issues, Social media marketing / Good To SEO

Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building Pinterest’s visual search engine and report to CEO Ben Silbermann. Why you should care As Pinterest closes in on an IPO date, the social network is beefing up its e-commerce chops. Adding King

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Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools

A-Post to MarTech Today, Channel: Content Marketing, Content & Writing, Content marketing, Marketing Tools / Good To SEO

Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a marketing technology management platform. And based on her company’s list, Adobe, Google and WordPress are the most common of that mix. “There is no longer a clean line between content marketing and marketing technology,” said

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WordPress plugin to win back cart abandoners leaves sites open to attack

A-Post to MarTech Today, Channel: Retail, E-Commerce, wordpress5 / Good To SEO

A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the vulnerability? The report says hackers are targeting the Abandon Cart Lite for WooCommerce plugin, which is currently installed on more than 20,000 sites. The plugin aims to help

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U.S. podcast audiences keep growing, 62 million listening weekly

A-Post to MarTech Today, Channel: Content Marketing, Content marketing, podcasting / Good To SEO

For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast. Frequency is on the rise, too. An estimated 90 million,

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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Display Advertising, GDPR - General Data Protection Regulation, Google, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying / Good To SEO

This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time bidding (RTB) was not compatible with Europe’s General Data Protection Regulation (GDPR). IAB Europe vehemently denies the charges. IAB Europe is a non-profit membership organization that provides guidelines

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Addressable TV gets a boost as Nielsen buys Sorensen Media

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, video / Good To SEO

Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled its Advanced Video Advertising Group, a “technology, product and commercial initiative” focused on the expansion and innovation of addressable TV advertising. Nielsen plans to combine Sorensen Media’s addressable

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What marketers should know about Hulu’s new ‘pause’ ads

A-Post to MarTech Today, Channel: Martech: Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying, video / Good To SEO

A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show they’re watching. Hulu is currently testing the ad with Coca-Cola and Charmin, and expects to make it generally available for select content by next quarter. The availability of this type of ad is the clearest

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