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‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns

A-Post to MarTech Today, Amazon, Amazon Ad Forecast 2019, Channel: Retail, E-Commerce, Marketing Tools, Mobile Marketing / Good To SEO

Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns to be made available via a brand’s app or website. Delivered as an API, the platform lets marketers create campaigns aimed at driving a specific action and, based on the user completing the […]

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Prepare to say goodbye to Facebook ad set budgets

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. This means Facebook advertisers will no longer be able to define budgets at the ad set level. Why you should care Facebook advertisers are

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Facebook introduces household income targeting based on U.S. ZIP code averages

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook has added a new layer of ad targeting with the introduction of household income by U.S. ZIP code. The feature will allow advertisers to target ads to U.S. Facebook users based on the average income levels in the ZIP code in which they say they reside. Why you should care The new ad targeting

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Why clients in-house and what agencies can (and can’t) do about it

A-Post to MarTech Today, branding, Channel: CMO Zone, Digital Agency Survey 2019, Features & Analysis, Internet Marketing, Internet Marketing Industry, Social media marketing / Good To SEO

Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. Half of digital agencies say clients moving marketing services in-house is a key challenge, according to our Digital Agency 2019 survey, released Wednesday. To better understand

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Where is Google Attribution? – Marketing Land

A-Post to MarTech Today, Analytics, attribution, Channel: Analytics & Conversion, Google, Google: AdWords, Google: Analytics / Good To SEO

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out. It’s not

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Two months in, Facebook Attribution gets mixed reviews

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook attribution, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media / Good To SEO

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview of the full customer journey, from the first touch point to conversion. Powered by Facebook pixel, the tool gives advertisers access to reports that include

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Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, marketing automation, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launching new Facebook brand safety tools. Facebook’s brand safety certification. After more than a

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How are marketers using IoT in 2019?

A-Post to MarTech Today, Channel: Martech: Management, marketing automation, Marketing Tools / Good To SEO

More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how are marketers taking advantage of the opportunities offered by this dramatic growth? Smart speakers a good starting point A steep rise in the purchase of voice devices, as well as smart home devices like the Amazon-owned

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What is attribution modeling? – Marketing Land

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Marketing Tools, Retargeting & Remarketing / Good To SEO

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying / Good To SEO

Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in view for at least two seconds). The standard is a basis that an ad had the opportunity to

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