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Retail in 2019: Store evolution, tech adoption and what it will take to win

A-Post to MarTech Today, Channel: Retail, E-Commerce, Mobile Marketing /

Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years, according to MasterCard. In-store sales were up as much as 5 percent, while e-commerce saw almost 20 percent growth. But the other side of the story is closures and bankruptcies; Sears and

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Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Facebook, Facebook: Advertising, Marketing Tools: Analytics, Retargeting & Remarketing /

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000 likes, nearly

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Hulu launches new private marketplace for its OTT ad inventory

A-Post to MarTech Today, Channel: Video, Programmatic Advertising & Media Buying, video /

Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How will inventory be bought and sold? Hulu is partnering with video management platform Telaria, which has an ad server designed for programmatic and direct-sold video and connected TV and over-the-top (OTT) inventory. Hulu

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Facebook missteps highlight what happens when you can’t trust platform metrics

A-Post to MarTech Today, Channel: Video, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Marketing, Facebook: Video, Google: YouTube, Social media marketing, Social Media Marketing: Advertising, video /

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of a video view time. The following year, it acknowledged over-charging advertisers for clicks on link-based mobile video carousel ads. As recently as October, Facebook video ad counts made the news again when a

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Google now allows its Chrome browser to remove all ads from ‘abusive’ sites

A-Post to MarTech Today, Channel: Martech: Advertising, Google, Google: Chrome /

Out this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac and Linux — adds the ability for Chrome to detect websites with deceptive or overly-aggressive ad techniques, and block their ads. Such sites, presenting what Google calls “abusive experiences,” will be blacklisted by

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Feds take down international hacker ring that cost advertisers millions

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Google, Marketing Tools /

This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from wire fraud and computer intrusion to aggravated identity theft and money laundering. The news is the latest chapter in a multi-year investigation of ad fraud botnets initiated by ad fraud security firm WhiteOps in 2016. Botnets

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WPP merges agencies to form ‘data-driven’ Wunderman Thompson

A-Post to MarTech Today, Channel: Analytics & Conversion, Content & Writing, Display Advertising /

Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right), will become Chairman. Photo provided by WPP. Advertising holding company WPP Group said Monday it would merge the venerable creative shop J. Walter Thompson with the data- and direct-marketing-oriented Wunderman to

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Why a French ruling against a small mobile ad firm has ad tech on the defensive

A-Post to MarTech Today, Channel: Martech: Analytics & Data, gdpr /

Earlier this month, French data authority CNIL put French ad tech company Vectaury on notice for violating consent-gathering rules under Europe’s General Data Protection Regulation (GDPR). Vectaury collects geolocation data through behind-the-scenes methods such as software development kits (SDKs) and real-time ad bidding (RTB) for mobile ad targeting purposes. The company specializes in mobile advertising aimed at

Why a French ruling against a small mobile ad firm has ad tech on the defensive Read More »

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