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Latest version of Facebook’s Marketing API gives details on why ads fail to run

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why an ad won’t deliver. Why advertisers should care Facebook’s Marketing API v3.2 will now alert advertisers if an ad fails to deliver and will offer more details on what happened. Part of the […]

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80% of Amazon advertisers plan to increase budgets in 2019

A-Post to MarTech Today, A-Post to Search Engine Land, Amazon, Amazon: Amazon Advertising, Channel: SEM, Display Advertising, E-Commerce, Programmatic Advertising & Media Buying / Good To SEO

NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year. For our Amazon Advertising

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How marketers can produce content that keeps up with the pace of personalization

A-Post to MarTech Today, Channel: Martech: Content, Content & Writing, Content marketing / Good To SEO

Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns. According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships. But the

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Facebook opens Audience Network SDK beta program for developers, publishers

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing / Good To SEO

Facebook announced last week it is opening itsAudience Network SDK Beta Program, giving app developers and publishers early access to its upcoming SDK. Why marketers should care Facebook’s Audience Network platform allows brands and advertisers to push their Facebook ad campaigns beyond the social media platform. Having early access to an Audience Network SDK Beta

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Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing

A-Post to MarTech Today, Channel: Martech: Analytics & Data, gdpr, Internet Marketing, Legal: Privacy, Marketing Tools: Analytics / Good To SEO

Ahead of Wednesday’s Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices on the matter known. The latest is from the government itself. The National Telecommunications and Information Administration (NTIA) on Tuesday added an “unpublished notice” to the Federal Registry asking for public comment on the

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Marketers prepare for changes in states’ sales tax nexus laws

A-Post to MarTech Today, Channel: Martech: Commerce, E-Commerce, Marketing Tools / Good To SEO

It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain sales threshold to collect sales tax. It overruled a previous decision that took them off the hook from collecting sales tax from customers in states in which they did not have a physical presence

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Despite buzz, only one-third of B2B businesses are committed to ABM, report says

A-Post to MarTech Today, ABM: Account-Based Marketing, Channel: Martech: Analytics & Data, Internet Marketing, Marketing Tools / Good To SEO

In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement ABM see improved annual revenue per account. But despite its promise, less than half (38 percent) of the 250 U.S. businesses surveyed for Dun & Bradstreet’s Sixth

Despite buzz, only one-third of B2B businesses are committed to ABM, report says Read More »

Amazon streamlines ad products under new Amazon Advertising brand

A-Post to MarTech Today, Amazon, Amazon: Amazon Advertising, Channel: Display Advertising, Display Advertising, E-Commerce / Good To SEO

Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome

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New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Facebook, Facebook: Marketing, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Google, Google: Privacy, Internet Marketing, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics / Good To SEO

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental regulations or restrictions to business. But before that law is crafted, tech firms want to

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Facebook rolls out mobile-first video creation tools for advertisers

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Video, Marketing Tools, Marketing Tools: Social Media, Social media marketing, video / Good To SEO

Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs, the company announced in a blog post on Wednesday. Facebook first mentioned plans for

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