Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. WhatsApp Business […]
Rokas Tenys / Shutterstock.com Facebook reports it has cut off access to its API platform for hundreds of thousands of inactive apps that were not submitted for review by the August 1 deadline. App developers received a reminder last month that any apps using the following APIs had until August 1 to resubmit their app
Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps Read More »
Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. Unrepeated watch time reported Based on feedback from advertisers, Facebook says it is changing the way its 3-second and 10-second video view counts are calculated. Before today,
Facebook updates video ad metrics & adds Moat as measurement partner Read More »
Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media organizations — to open up news-related content for wider distribution. Using Snapchat’s Story Kit API — which makes it possible to embed publicly shared Snapchat Stories on websites outside of the app — the Snapchat partnership
Snapchat partners with 4 news discovery platforms to help push content beyond the app Read More »
Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or polygons or radius targeting has been around for a long time; this approach allows marketers to target individual households with greater precision. Think of it as not unlike Facebook Custom Audiences for the real world. The company says
Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled wish companies would take additional steps to protect their data. Seventy-eight percent think
Report: Most consumers think companies aren’t doing enough to protect their data Read More »
Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of evidence that Russia used the app to interfere in 2016 elections — the company has made sizable efforts to curb malicious content and misinformation this year. As part of its work in this area, the
Facebook’s automated systems to monitor political advertisers are blocking the wrong ads Read More »
Federal investigators have widened their investigation into Facebook’s role regarding ads targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources told the Post that the FBI, the Securities and Exchange Commission (SEC) and the Federal Trade Commission (FTC) have joined the Department of Justice in
Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe Read More »
Facebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers wanting to retain their access to any of the following APIs for existing apps will need to submit their apps for review and “re-request” permission to use the APIs: Facebook Login outside
Facebook reminds developers deadline for app reviews is less than a month away Read More »
More than 25 years ago, the US Supreme Court passed down a decision that would come to have far-reaching implications as e-commerce has evolved. The ruling in Quill v. Heitkamp in 1992 meant that online retailers without any physical presence in a state did not have to collect sales tax from customers in that state. Now,
Supreme Court reversal on state sales tax deals major blow to e-commerce businesses Read More »
