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Facebook Messenger rolls out AR and other enhancements at its F8 developer conference

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Facebook announced new tools for its Messenger platform, including the ability to use augmented reality (AR), at its F8 developer conference Tuesday. Businesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots in the Messenger platform was introduced in 2016. In an announcement and update on his Facebook blog, […]

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Facebook unveils new analytics features, including a tool to track the omnichannel journey

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Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action

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YouTube announces more moves to chip away at TV ad budgets

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For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is

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Senators introduce privacy “bill of rights” to protect consumer data

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Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook

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YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

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YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,”

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Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent

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A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent. YouTube is owned by Google. The complaint was co-filed Monday by the Campaign for a Commercial-Free Childhood (CCFC) and the Center

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Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

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Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and

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Facebook CEO Mark Zuckerberg will testify before Congress next week

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Facebook Chief Executive Officer Mark Zuckerberg will testify before a key House panel next week, the Congressional House Energy and Commerce Committe announced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face questions about Facebook’s data privacy practices. “This hearing will be an important opportunity

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