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Google expands Assistant device network, adds polyglot support

A-Post to Search Engine Land, Channel: Mobile Marketing, Google: Android, Google: Google Home, Google: International, Google: Mobile, Mobile Marketing /

Google Assistant devices have an advantage over Echo in international markets. Seeking to capitalize and expand on that, the company is expanding multilingual support and announcing a raft of new partners. Among the laundry list of announcements, users will now be able to switch between languages interchangeably. Google calls this “a first-of-its-kind feature only available

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How to find good writers and other content marketing struggles

A-Post to Search Engine Land, Channel: Content Marketing, Content & Writing, Content marketing, Content Marketing Column, How To Guides: Content Marketing /

While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road. How do you know which solution is best for

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Analysts say Amazon’s advertising business will surpass AWS by 2021

A-Post to Search Engine Land, Amazon, Amazon: Amazon Advertising, Channel: SEM, E-Commerce /

For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will surpass the company’s juggernaut cloud computing business. “By

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AP: Google collects location data when ‘Location History’ is turned off

A-Post to Search Engine Land, Channel: Mobile Marketing, Google, Google: Android, Google: Critics, Google: Legal, Google: Maps, Google: Mobile, Legal: Privacy, Mobile Marketing /

Yesterday, the AP reported that Google collects user location data regardless of user Location History settings: Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location

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Is YouTube serving up more pre-roll & mid-roll video ads?

A-Post to Search Engine Land, Channel: Video, Google, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Marketing, Google: YouTube, Social media marketing, Social Media Marketing: Advertising, video /

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the Maschine Masters channel:

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Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

A-Post to Search Engine Land, Channel: Video, Google, Google: AdWords, Google: Analytics, Google: YouTube, video /

Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at this week’s Cannes Lions Festival, the newly launched YouTube creative suite involves four new tool sets: Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing. Video Experiments is a “head-to-head

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Ask the #SMXperts series – Advanced audience targeting

A-Post to Search Engine Land, Channel: SEM, Column: Paid Search, Facebook: Advertising, Google: AdWords, Google: SEM, paid search, Paid Search Column, Search Marketing, SMX & DMD Alerts, SMX conference /

The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is the biggest change in paid

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