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Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

A-Post to Search Engine Land, Amazon, Channel: Display Advertising, Facebook, Facebook: Advertising, Google /

Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead for the digital advertising ecosystem. Opportunities The time we spend on our connected devices keeps […]

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DoubleClick Bid Manager opens up digital audio ad buying globally

A-Post to Search Engine Land, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Programmatic Advertising & Media Buying /

As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US

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Google is testing ads in its app Feed

A-Post to Search Engine Land, Channel: Display Advertising, Google, Google: Display Advertising, Google: Google Now, native advertising /

Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in the Google

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Attention + intensity: Tips for navigating the new age of media strategy

A-Post to Search Engine Land, Analytics, Analytics & Marketing Column, Channel: Content Marketing, Content & Writing, Content marketing, Facebook, Facebook: Advertising, Facebook: Mobile, Search Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, Statistics: Social Media, video /

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer

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Google announces ads updates for app developers at Google I/O

A-Post to Search Engine Land, Google, Google: AdWords, Google: Google I/O, Mobile Marketing, Mobile Marketing: App Promotion Ads, SEO BLOG /

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion

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YouTube announces more moves to chip away at TV ad budgets

A-Post to MarTech Today, A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, SEO BLOG, video /

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is

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7 ways protections for online content are being eroded

A-Post to Search Engine Land, Channel: Content Marketing, Content & Writing, Content Marketing Column, Display Advertising, Facebook: Legal, Google: Legal, Internet Marketing Industry, Legal, Search Marketing, SEO BLOG /

Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players against the interests of some of the most vulnerable victims in our society. In the

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