Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized, even savaged, for several flaws. The consensus of the criticism basically focuses on two or three main areas: It doesn’t natively support music services […]
Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher sites last year. Now, Google is sharing some stats on how those conversions are working for publishers at AMP Conf and in a year-in-review post. The company also released Real-Time Config to enable publishers to integrate third-party technology
Google says 100+ ad networks support AMP, releases 3rd-party technology support Read More »
This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after taking a Super Bowl break; and debut advertisers like Pringles, Kraft and Intuit making their
A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching for that the company will now use it to support text-based searches. Starting next week, people will be able to attach images to textual search queries on Pinterest to have Lens
Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Behavioral (people-based) targeting Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options
Quora adds more contextual & behavioral ad-targeting options Read More »
In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the
YouTube sees 80% lift in people watching sports highlight videos during the last year Read More »
Did you switch up your holiday digital marketing strategies in 2017? Maybe extend your search ad campaigns? Or sell on more marketplaces? If so, we want to know about it. Please take five minutes to complete the SMX survey exploring what digital marketing strategies were put in place by search marketers this holiday retail season
I AM NIKOM / Shutterstock.com With more than 300 million visual searches performed on Pinterest each month, the company is looking to make its visual search platform more useful during the holiday shopping season. On Tuesday, Pinterest rolled out several new features designed to make it easier for people to find products to purchase through
Pinterest adds custom QR-like codes for businesses, more shoppable pins Read More »
Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare. On Friday, Facebook debuted Facebook Local, a refurbished version of its Events app that aims to help people find nearby
Facebook Local is the social network’s stab at Yelp, Foursquare Read More »
Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool,
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ Read More »
