Aaron Orendorff

Content Curation Roundup Posts: How To Get Awesome Results

Aaron Orendorff, Co-Created Content, Content Curation, Content marketing, Ian Cleary, Lee Odden, Mike Alton, Nadya Khoja, Roundup post /

Roundup posts are “sweet”. By gathering input from influencers and your audience, you are curating content. Specifically:Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. These diverse voices add to your content’s trustworthiness. How?Because you include people who have higher credibility than you or your […]

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5 Content Distribution #Fails That Will Make You A Loser

Aaron Orendorff, Andy Crestodina, BuzzSumo, Content marketing, Ian Cleary, Marcus Sheridan, Michael Brenner, Nathan Ellering /

No one sets out to have a content distribution fail. Who would? Even the word loser is enough to evoke painful memories that may date back to childhood. But face the stark reality that content distribution makes or breaks your content marketing success. Without a distribution plan, your loving investment in content creation is wasted

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How To Improve Content Amplification On The Cheap: Network

Aaron Orendorff, Andy Crestodina, Ashley Zeckman, Content Amplification, Content marketing, Jeffrey Hayzlett, Lisa Dougherty, Michael Brenner, Nayda Khoja /

Content amplification is an on-going process to attract awareness and interest in your content. To improve content amplification, focus on the first 3 days post-publication. The results of these 3 days set the course for longer-term content distribution reach.The key to successful content amplification is your personal and business network. Translation: You can substitute time

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Dad’s Social Media Lessons That Will Improve Your Results

Aaron Orendorff, Allen Gannett, Andy Crestodina, content distribution, Content Marketing Institute, Gini Dietrich, Influencer marketing, Nadya Khoja, Peter Shankman, Social Media, Steve Dotto, SUsan Moeller /

Before sharing my dad’s social media lessons, I have to come clean. My father never had a social media account. Unless you count email, but there’s still a hitch because my parents shared an email address. However, don’t let this minor fact stop you from learning from my dad. While I may be prejudiced, my

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The Definitive Solopreneur Content Curation Guide

Aaron Orendorff, Andy Crestodina, Christopher S. Penn, Content Curation, Content marketing, Gini Dietrich, Hubspot, Karen Templer, Mitch Joel, Scott Monty, SEO BLOG, Steve Rayson, The Week /

Are you a business or marketing team of one worried about your business’s visibility in today’s content-filled world? Don‘t sweat it! Use content curation to keep your brand visible on existing owned, social, and third party media even if your resources are limited. Content curation assembles, selects, categorizes, comments on, and presents the most relevant

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Cinderella Makeover Content Marketing: How To Transform Neglected Content

Aaron Orendorff, Andy Crestodina, Austin Keon, Blogging, Brian Dean, Content marketing, Lisa Dougherty, Mark Johnstone, Mark Schaefer, Michele LInn, SEO BLOG, Steve Rayson /

Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt

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Content Marketing Optimization: The Ultimate Guide

Aaron Orendorff, Andy Crestodina, BuzzSumo, Content marketing, Content Marketing Optimization, content optimization, content shock, Gartner, google+, influencers, Lee Odden, Lisa Dougherty, Mike Allton, SEO BLOG, Social Media /

Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is

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Guest Post Content Marketing: How To Build Your Business Without Pay-To-Play Tactics

Aaron Orendorff, Andy Crestodina, Content marketing, Gini Dietrich, Guest Blogging, SEO BLOG, Social Media Examiner / / 1 Comment

  Need to build your brand, thought leadership and business but don’t want to use pay-to-play tactics? Did you know that guest post content marketing could help you accomplish this objective?  Maybe you think guest posting is only for blogs. It’s not! Or perhaps you’re too overwhelmed with your own content creation to develop content

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2017 Blogging Research That Will Make You A Better Blogger

Aaron Orendorff, Andy Crestodina, Ann Handley, Blog Research, Blogging, BuzzSumo, Content marketing, Gini Dietrich, Mark Schaefer, Market Research Insights, Michele LInn, SEO BLOG /

Do you still blog in your pajamas? Personally I never have! You may wonder why I ask. Because Orbit Media’s 2017 Annual Blogger Survey reveals that blogs have evolved into full-fledged professional media entities. As such, business attire is required at least if you work in an office! To remain competitive with your peers, your

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2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research]

Aaron Orendorff, Andy Crestodina, Ann Handley, b2b, content distribution, Content marketing, Curata, Gini Dietrich, Henneke Duistermaat, Jodi Harris, Lee Odden, Lisa Murton Beets, Madalyn Sklar, Market Research Insights, Michael Brenner, Nadya Khoja, Peg Fitzpatrick, SEO BLOG, SUsan Moeller /

Not all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by  integrating it into your content marketing strategy. This will help  yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs.

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