The Account-Based Marketing (ABM) Mega Guide

ABM, ABM marketing funnel, Account-Based Marketing, AIDA, B2B Marketers, Content marketing, Customer, Marketing, marketing funnel, Marketing Funnels, Marketing Strategy, marketing team, personalization, sales funnel, sales team /

Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself was quite straightforward: in order to make a sale, you must first gain the customer’s attention, then their interest, and finally, their desire. This would […]

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