accelerated mobile pages

AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads

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In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to be serve ads in AMP stories. AMP Story Ads are now out of beta, Google announced Wednesday. The AMP team also announced support with Google Ad Manager to deliver direct sold ads. Why you should care Story Ads […]

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The Page Speed update: what SEOs need to know

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Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update. Google’s pushing for a faster mobile experience The Speed

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Common mistakes and quick fixes to improve poky page speed

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There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment. If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful? A recent Google study shows that 53 percent of mobile site visitors will abandon a website

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Getting started with Accelerated Mobile Pages: 5 helpful guides

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Here at Search Engine Watch we have covered the evolution of Accelerated Mobile Pages (AMP) across numerous posts since the project’s launch in earnest in 2016. The Google-led framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. Of course, this is good for user experience

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Top 10 Mobile Optimization Best Practices For E-commerce Sites

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The share of mobile phone traffic has grown from 0.7% in 2009 to 52.2% in 2018 and this is expected to grow even further. Source But despite overall mobile use and mobile engagement in e-commerce on the rise, desktop users are still leading the way when it comes to converting. Although the “add to cart

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An SEO’s survival guide to Single Page Applications (SPAs)

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SEOs beware: if you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over. Check out this tweet from Google Webmaster Trends Analyst John Mueller: The web has moved from

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Google News Initiative kicks off with Subscribe With Google, other efforts

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Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers, called the Google News Initiative. It builds on several of the

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Google brings AMP to email: What does this mean for email marketing?

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Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever. That view was reinforced earlier this month with Google’s announcement that it would bring the ‘Accelerated Mobile Pages’

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Google Wants to Bring Fast-Loading AMP Technology to the Entire Web

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Google has been trying to relieve publisher concerns over its Accelerated Mobile Pages (AMP) technology. On Thursday, the company announced that it wants to make the technology available to the entire web by turning it into an industry standard. By using Google’s AMP, websites load quicker on mobile devices like smartphones and tablets. However, AMP

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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

A-Post to Marketing Land, accelerated mobile pages, Channel: SEM, Google, Google: Accelerated Mobile Pages / AMP, Google: DoubleClick, SEO BLOG /

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render on Idle is available to publishers using the DoubleClick AMP ad tag or any ad

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